A new shift has been seen over the past few years as more Indians are steadily switching to organic food with much preference. However, to add more spark in the tastebuds ‘Naturally yours’, an organic noodle brand stepped forward with a simple vision to make healthy eating fun.
With the goodness of 100% whole grain and nutrition ‘Naturally Yours’ wants millennials to realise that eating healthy need not necessarily mean boring, time consuming and expensive. However, avoiding maida and consuming wholegrain is one of the significant steps in adopting a healthy lifestyle.
Vinod Chendhil, CEO and founder of Naturally Yours, recalls, “ Naturally yours began with a simple vision of providing super tasty, healthy & ready in 5 mins noodles & pasta. It arose from a problem we (myself and Priya, my co-founder) had. Our kids loved noodles, but unfortunately 2 years back there weren’t any healthy versions available in the Indian market. We wanted to changed this and hence began building our own healthy no maida 100% whole grain noodles brand called ‘Naturally Yours’ “.
And now, the brand is one of the leading brands on portals like Amazon where they have succeeded in securing the position under top 100 bestseller brands in the noodles category. Moreover, the brand is also available in selected offline stores across India.
Noodly challenges
One of the biggest challenges the brand faced was getting the noodles to not break, obtaining and getting the tastemaker right. Moreover, they have done a lot of interactions and batches to test the right proportion to crack the ratio and taste.Currently the brand is exporting its products to the USA and Australia.
The brand provides a range of 12 products including 8 different kinds of noodle and 4 different pastas.
“We procure fresh produce from farmers across India for our raw materials. Though our products have a good shelf life, we ensure it is as fresh as possible and make our noodles in small fresh batches.” Vinod adds.
Natural is Sustainable
The brand is trying to use wholegrains which are super nutritious, native and use far less water than any other crop. For example they use millets in their noodles which grow in areas that receive barely any rainfall.
Naturally Yours aims to be the number one healthy noodle brand in India in the next 5 years.
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