{"id":16959,"date":"2024-09-06T14:39:50","date_gmt":"2024-09-06T14:39:50","guid":{"rendered":"https:\/\/theorganicmagazine.com\/?p=16959"},"modified":"2024-09-06T14:39:50","modified_gmt":"2024-09-06T14:39:50","slug":"vegan-virya-from-the-sugarcane-field-to-fashion-shelves","status":"publish","type":"post","link":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/","title":{"rendered":"Vegan Virya: From the sugarcane field to fashion shelves"},"content":{"rendered":"<p>When we talk about sustainable fashion, it&#8217;s clear that the industry is undergoing a revolution. This evolution is not just about ethical choices but also about innovation that redefines what we wear.<\/p>\n<p>A prime example of this is the development of vegan leather made from sugarcane, where sustainability meets creativity and the ingredients are plant-based. This innovative material, known as &#8220;Vegan Virya,&#8221; represents a significant breakthrough, blending eco-consciousness. Developed through a collaborative effort between P A Footwear and the National Institute for Interdisciplinary Science and Technology, Vegan Virya is crafted from over 95% plant-based materials, with sugarcane bagasse, a byproduct of the sugar industry, serving as its primary component. This not only repurposes agricultural waste but also aligns with global sustainability goals, offering a cruelty-free, environmentally friendly option that challenges the norms of the fashion industry.<\/p>\n<p><strong>From waste to wealth<\/strong><\/p>\n<p>&#8220;Vegan Virya&#8221; is a prime example of the &#8220;Wealth from Waste&#8221; philosophy. In a country like India, which ranks among the top producers of sugarcane globally, the potential for utilising agricultural byproducts is immense. Traditionally, sugarcane bagasse has been used as a biofuel or discarded as waste. However, its transformation into vegan leather not only adds value to what would otherwise be waste material but also contributes to reducing environmental impact.<img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"16961\" data-permalink=\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/attachment\/leather\/\" data-orig-file=\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/Leather.jpg?fit=1470%2C977&amp;ssl=1\" data-orig-size=\"1470,977\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Leather\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/Leather.jpg?fit=300%2C199&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/Leather.jpg?fit=1024%2C681&amp;ssl=1\" class=\"aligncenter wp-image-16961\" title=\"Leather\" src=\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/Leather.jpg?resize=500%2C332&#038;ssl=1\" alt=\"Leather\" width=\"500\" height=\"332\" srcset=\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/Leather.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/Leather.jpg?resize=1024%2C681&amp;ssl=1 1024w, https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/Leather.jpg?resize=768%2C510&amp;ssl=1 768w, https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/Leather.jpg?w=1470&amp;ssl=1 1470w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><strong>Why sugarcane leather matters<\/strong><\/p>\n<p>The traditional leather industry has long been criticised for its environmental and ethical drawbacks. Leather production is resource-intensive, requiring vast amounts of water and energy, and involves the use of hazardous chemicals. Additionally, the process is inherently linked to animal cruelty, which has led to growing demand for cruelty-free alternatives.<\/p>\n<p>Vegan Virya addresses these concerns by offering a sustainable, cruelty-free option. The material has earned the &#8220;PETA-Approved Vegan&#8221; certification, underscoring its credibility as an ethical choice in fashion. This recognition from PETA highlights the material&#8217;s potential to not only replace animal leather but also to set new standards sustainably.<\/p>\n<p><strong>Versatility and appeal<\/strong><\/p>\n<p>Beyond its environmental and ethical advantages, Vegan Virya stands out for its versatility. The material is available in a range of non-fading colours, making it suitable for a variety of fashion applications, including belts, bags, and footwear. Its durability and aesthetic appeal make it an attractive option for designers and consumers alike, positioning it as a strong competitor in the global fashion market.<img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"16962\" data-permalink=\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/attachment\/sugarcane-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/sugarcane.jpg?fit=1595%2C1200&amp;ssl=1\" data-orig-size=\"1595,1200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sugarcane\" data-image-description=\"&lt;p&gt;Sugarcane&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/sugarcane.jpg?fit=300%2C226&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/sugarcane.jpg?fit=1024%2C770&amp;ssl=1\" class=\"aligncenter wp-image-16962\" title=\"Sugarcane\" src=\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/sugarcane.jpg?resize=500%2C376&#038;ssl=1\" alt=\"Sugarcane\" width=\"500\" height=\"376\" srcset=\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/sugarcane.jpg?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/sugarcane.jpg?resize=1024%2C770&amp;ssl=1 1024w, https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/sugarcane.jpg?resize=768%2C578&amp;ssl=1 768w, https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/sugarcane.jpg?resize=1536%2C1156&amp;ssl=1 1536w, https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/sugarcane.jpg?w=1595&amp;ssl=1 1595w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><strong>Another step forward for Sustainable Fashion<\/strong><\/p>\n<p>The introduction of sugarcane-based vegan leather in India marks a significant step forward in the pursuit of sustainable and ethical fashion. It offers a viable alternative to traditional leather, helping to reduce the fashion industry&#8217;s environmental footprint while promoting cruelty-free practices. As the demand for sustainable fashion continues to grow, innovations like Vegan Virya are poised to play a crucial role in shaping the future of the industry.<\/p>\n<p>By leveraging agricultural byproducts and advancing eco-friendly technologies, India is not only contributing to the global sustainable fashion movement but also paving the way for more innovations in the realm of ethical, sustainable materials.<\/p>\n<p>Read more: <a href=\"https:\/\/theorganicmagazine.com\/editors-pick\/woodgeek-store-touch-wood\/\"><span class=\"selectable-text copyable-text\">Woodgeek Store: Touch wood!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we talk about sustainable fashion, it&#8217;s clear that the industry is undergoing a revolution. This evolution is not just about ethical choices but also about innovation that redefines what&hellip; <\/p>\n","protected":false},"author":6,"featured_media":16960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[55],"tags":[76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vegan Virya: From the sugarcane field to fashion shelves<\/title>\n<meta name=\"description\" content=\"vegan leather made from sugarcane, where sustainability meets creativity and the ingredients are plant-based.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vegan Virya: From the sugarcane field to fashion shelves\" \/>\n<meta property=\"og:description\" content=\"vegan leather made from sugarcane, where sustainability meets creativity and the ingredients are plant-based.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/\" \/>\n<meta property=\"og:site_name\" content=\"The Organic Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theorganicmagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-06T14:39:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/vegan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"812\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OM Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OM Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/\"},\"author\":{\"name\":\"OM Team\",\"@id\":\"https:\/\/theorganicmagazine.com\/#\/schema\/person\/5c22cc45a7f7c97bab35e391081c4e8a\"},\"headline\":\"Vegan Virya: From the sugarcane field to fashion shelves\",\"datePublished\":\"2024-09-06T14:39:50+00:00\",\"dateModified\":\"2024-09-06T14:39:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/\"},\"wordCount\":502,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/theorganicmagazine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/vegan.jpg?fit=1280%2C812&ssl=1\",\"keywords\":[\"Textiles\"],\"articleSection\":[\"Eco Friendly\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/\",\"url\":\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/\",\"name\":\"Vegan Virya: From the sugarcane field to fashion shelves\",\"isPartOf\":{\"@id\":\"https:\/\/theorganicmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/vegan.jpg?fit=1280%2C812&ssl=1\",\"datePublished\":\"2024-09-06T14:39:50+00:00\",\"dateModified\":\"2024-09-06T14:39:50+00:00\",\"description\":\"vegan leather made from sugarcane, where sustainability meets creativity and the ingredients are plant-based.\",\"breadcrumb\":{\"@id\":\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/vegan.jpg?fit=1280%2C812&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/vegan.jpg?fit=1280%2C812&ssl=1\",\"width\":1280,\"height\":812,\"caption\":\"Vegan\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theorganicmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vegan Virya: From the sugarcane field to fashion shelves\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theorganicmagazine.com\/#website\",\"url\":\"https:\/\/theorganicmagazine.com\/\",\"name\":\"The Organic Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/theorganicmagazine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theorganicmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/theorganicmagazine.com\/#organization\",\"name\":\"The Organic Magazine\",\"url\":\"https:\/\/theorganicmagazine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theorganicmagazine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i1.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2020\/08\/The-organic-logo-CMYK.png?fit=1562%2C329&ssl=1\",\"contentUrl\":\"https:\/\/i1.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2020\/08\/The-organic-logo-CMYK.png?fit=1562%2C329&ssl=1\",\"width\":1562,\"height\":329,\"caption\":\"The Organic Magazine\"},\"image\":{\"@id\":\"https:\/\/theorganicmagazine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theorganicmagazine\/\",\"https:\/\/www.instagram.com\/the.organic.magazine\/\",\"https:\/\/www.linkedin.com\/company\/69406153\/admin\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/theorganicmagazine.com\/#\/schema\/person\/5c22cc45a7f7c97bab35e391081c4e8a\",\"name\":\"OM Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theorganicmagazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0b5879fa16959cf63cf66f55cc9927f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0b5879fa16959cf63cf66f55cc9927f4?s=96&d=mm&r=g\",\"caption\":\"OM Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vegan Virya: From the sugarcane field to fashion shelves","description":"vegan leather made from sugarcane, where sustainability meets creativity and the ingredients are plant-based.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/","og_locale":"en_US","og_type":"article","og_title":"Vegan Virya: From the sugarcane field to fashion shelves","og_description":"vegan leather made from sugarcane, where sustainability meets creativity and the ingredients are plant-based.","og_url":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/","og_site_name":"The Organic Magazine","article_publisher":"https:\/\/www.facebook.com\/theorganicmagazine\/","article_published_time":"2024-09-06T14:39:50+00:00","og_image":[{"width":1280,"height":812,"url":"https:\/\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/vegan.jpg","type":"image\/jpeg"}],"author":"OM Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OM Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#article","isPartOf":{"@id":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/"},"author":{"name":"OM Team","@id":"https:\/\/theorganicmagazine.com\/#\/schema\/person\/5c22cc45a7f7c97bab35e391081c4e8a"},"headline":"Vegan Virya: From the sugarcane field to fashion shelves","datePublished":"2024-09-06T14:39:50+00:00","dateModified":"2024-09-06T14:39:50+00:00","mainEntityOfPage":{"@id":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/"},"wordCount":502,"commentCount":0,"publisher":{"@id":"https:\/\/theorganicmagazine.com\/#organization"},"image":{"@id":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/vegan.jpg?fit=1280%2C812&ssl=1","keywords":["Textiles"],"articleSection":["Eco Friendly"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/","url":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/","name":"Vegan Virya: From the sugarcane field to fashion shelves","isPartOf":{"@id":"https:\/\/theorganicmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#primaryimage"},"image":{"@id":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/vegan.jpg?fit=1280%2C812&ssl=1","datePublished":"2024-09-06T14:39:50+00:00","dateModified":"2024-09-06T14:39:50+00:00","description":"vegan leather made from sugarcane, where sustainability meets creativity and the ingredients are plant-based.","breadcrumb":{"@id":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#primaryimage","url":"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/vegan.jpg?fit=1280%2C812&ssl=1","contentUrl":"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/vegan.jpg?fit=1280%2C812&ssl=1","width":1280,"height":812,"caption":"Vegan"},{"@type":"BreadcrumbList","@id":"https:\/\/theorganicmagazine.com\/textiles\/eco-friendly\/vegan-virya-from-the-sugarcane-field-to-fashion-shelves\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theorganicmagazine.com\/"},{"@type":"ListItem","position":2,"name":"Vegan Virya: From the sugarcane field to fashion shelves"}]},{"@type":"WebSite","@id":"https:\/\/theorganicmagazine.com\/#website","url":"https:\/\/theorganicmagazine.com\/","name":"The Organic Magazine","description":"","publisher":{"@id":"https:\/\/theorganicmagazine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theorganicmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theorganicmagazine.com\/#organization","name":"The Organic Magazine","url":"https:\/\/theorganicmagazine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theorganicmagazine.com\/#\/schema\/logo\/image\/","url":"https:\/\/i1.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2020\/08\/The-organic-logo-CMYK.png?fit=1562%2C329&ssl=1","contentUrl":"https:\/\/i1.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2020\/08\/The-organic-logo-CMYK.png?fit=1562%2C329&ssl=1","width":1562,"height":329,"caption":"The Organic Magazine"},"image":{"@id":"https:\/\/theorganicmagazine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theorganicmagazine\/","https:\/\/www.instagram.com\/the.organic.magazine\/","https:\/\/www.linkedin.com\/company\/69406153\/admin\/"]},{"@type":"Person","@id":"https:\/\/theorganicmagazine.com\/#\/schema\/person\/5c22cc45a7f7c97bab35e391081c4e8a","name":"OM Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theorganicmagazine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0b5879fa16959cf63cf66f55cc9927f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b5879fa16959cf63cf66f55cc9927f4?s=96&d=mm&r=g","caption":"OM Team"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/theorganicmagazine.com\/wp-content\/uploads\/2024\/09\/vegan.jpg?fit=1280%2C812&ssl=1","_links":{"self":[{"href":"https:\/\/theorganicmagazine.com\/wp-json\/wp\/v2\/posts\/16959"}],"collection":[{"href":"https:\/\/theorganicmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theorganicmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theorganicmagazine.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/theorganicmagazine.com\/wp-json\/wp\/v2\/comments?post=16959"}],"version-history":[{"count":1,"href":"https:\/\/theorganicmagazine.com\/wp-json\/wp\/v2\/posts\/16959\/revisions"}],"predecessor-version":[{"id":16963,"href":"https:\/\/theorganicmagazine.com\/wp-json\/wp\/v2\/posts\/16959\/revisions\/16963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theorganicmagazine.com\/wp-json\/wp\/v2\/media\/16960"}],"wp:attachment":[{"href":"https:\/\/theorganicmagazine.com\/wp-json\/wp\/v2\/media?parent=16959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theorganicmagazine.com\/wp-json\/wp\/v2\/categories?post=16959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theorganicmagazine.com\/wp-json\/wp\/v2\/tags?post=16959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}