When it comes to feeding baby, parents want close to homemade. In fact, 65 per cent would prefer baby food made with natural ingredients, compared to 48 per cent who prefer organic.<\/p>\n

That’s why Heinz is introducing\u00a0HEINZ BY NATURE, a new lineup of baby food, including options that are organic, and made with natural ingredients and acerola cherry. Propelling the category forward, it’s made with simple processes like washing, chopping, heating and pure\u00e9ing – it’s\u00a0made from nature, close to homemade. The lineup also includes recyclable glass jar formats for parents looking for more eco-friendly and transparent packaging.<\/p>\n

“We know preparing your own baby food with simple ingredients can be daunting and not all new parents have the time. With\u00a0HEINZ BY NATURE, we’ve crafted a lineup of baby foods that parents can feel good about feeding their baby on-the-go or at home. Our products have no added salt or sugar and are free from artificial preservatives. Parents have options for organic or made with natural ingredients and acerola cherry.\u00a0 It’s a high-quality baby food that caters to parents’ needs,\u201d said Daniel Gotlib, Senior Manager,\u00a0Brand Building\u00a0& Innovation, Kraft Heinz Canada.<\/p>\n

To introduce the new product lineup to Canadians,\u00a0HEINZ BY NATURE\u00a0has teamed up with\u00a0Abbey Sharp, a registered dietitian, to launch, “A Wonderful Meal from Nature,” an interactive baby book, designed to help babies establish a healthy relationship with food. The book playfully showcases the connection between food and nature, encouraging babies to embark on a journey of discovering the goodness of nature.<\/p>\n

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“Children start to develop their relationship with food at a very young age, and it is important for parents to nurture this relationship by teaching them about where their food comes from, and feeding them food made with simple ingredients. As a parent and expecting mom, I am passionate about feeding my babies homemade food with simple ingredients when I can, but it can be time consuming.\u00a0HEINZ BY NATURE, makes baby food just like I would, and that’s something I can trust and feel good about,\u201d said\u00a0Sharp.<\/p>\n

To introduce new parents to this delicious and nutritious new baby food,\u00a0HEINZ BY NATURE is also working with Moms Meet, an online community that empowers moms to come together to raise happy and healthy families, to distribute product samples and the book to new and expectant moms across the country, including groups on the east and west coast,\u00a0Ontario\u00a0and\u00a0Quebec. The book will also be popping up in Little Free Libraries across Canada this summer, providing a fun and educational surprise for many families feeling the strain of school and library closures this year.<\/p>\n

The\u00a0HEINZ BY NATURE\u00a0product lineup will have 40 different SKUs, including 21 new pouches and 19 recyclable glass jars, made up of single flavour profiles such as Pear and Prune, and multiple flavour profiles such as Blueberry\/Apple\/Oat and Pear\/Sweet Potato\/Plum.<\/p>\n

HEINZ BY NATURE products is available in full distribution across major grocery stores and on Amazon.ca.<\/p>\n","protected":false},"excerpt":{"rendered":"

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