In 2014 Megha and Pritesh Asher embarked on a journey together with a simple goal – to create efficacious skincare and personal care products using the highest quality organic ingredients. Their continuous efforts to fulfil this objective, gave birth to Juicy Chemistry.
This goal, however was the result of an experience the couple had when they once went to purchase organic skincare products but to their disappointment returned empty handed when Pritesh (who worked in the Petrochemicals business) observed the package and noticed that majority of the contents were refined forms of the raw materials used to make petroleum goods and were only using the term ‘organic’ as a catchall. Little did they know that this experience was about to alter the course of their lives.
One Social step a time
At its core, Juicy Chemistry is all about wholesome skin, hair and personal care made with high-quality organic ingredients that address specific concerns without long-term collateral damage. The brand started with a mere Facebook page, shares Megha Asher.
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