Deep in the hinterland of rural Maharashtra, many remarkable women have been driving a variety of self-help groups (SHGs), working diligently to produce high-quality food products by hand in small batches in their homes and farms. These women endured adversities, faced criticism, often from their own families, and overcame many obstacles. Yet they were only able to sell a fraction of what they made since they lacked the skills and resources to build their own market and supply chain.
So, when Apurva Purohit (an author and a well-known name in the Indian business and food landscape) along with her son Siddharth Purohit (a professional diver with roots in management consultancy) came across these SHGs and the goods they were making, the duo knew they had to rewrite this story.
As a result, they founded Aazol, (meaning the home of maternal grandparents in Marathi).
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