Single-use plastic products or SUPs which are used for short term usage is one of the major plastic problems and a threat to our planet. They primarily end up in the seas and oceans rather than reusable options. However, it is predicted that by 2050 there will be more plastic in the sea than fish.
Kick Out Plastic, an international non-profit foundation and revolutionary media campaign fighting for a world free of single-use plastics and environmental problems. It seeks to reach every nook and corner of the world with a positive note, spreading awareness on climate change and working rigorously in building a brighter tomorrow for the future generation.
The campaign is driven by the media power of athletes, celebrities and influencers. It raises funds, awareness and aims in making a polarity at a local level on a global scale.
International football sensation, Pedri Gonzalez is also associated with Kick Out Plastic. However, the Barcelona youngster never drops a chance in promoting the campaign and always makes a wise use of his platform in reminding people the importance of using less plastic and the benefits of recycling to help the environment.
Objectives to promote awareness on environmental problems
The foundation aims at promoting awareness on environmental problems and possible solutions. Funds will also be raised to support the local NGOs, looking forward to launching new initiatives and events that promote or implant sustainability. Moreover, it will also help the NGOs to continue their sustainable development projects within their communities.
It encourages and supports sports fans, players, clubs, authorities, leagues, sponsors and suppliers to reduce their reliance on single-use plastic and reduce their carbon footprint. However, it also influences the professional sports industry to be a role model in matters of environmental protection.
It means to freely share information on good practices and solutions that are good for the environment. It teaches young athletes on the importance of respecting the environment and creating content that resonates and evokes with the sporting community.
Collaboration with media
It also ensures collaborating with media outlets and partners to increase the attention and interest to the cause.
The immense media power of sports people, celebrities and influencers will carry on the message far and wide. Events like speaking engagements, youth workshops, resources and support will be the sole bread and butter of Kick Out Plastic.
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