In a world increasingly driven by fleeting trends, Kastoor emerges as an inspiration of timeless elegance, breathing new life into India’s illustrious perfumery heritage. As a burgeoning perfume house, Kastoor is not just crafting fragrances but is also reviving the ancient art of ittar making, a practice steeped in culture and tradition. Founded by Esha Tiwari, Kastoor is committed to creating fragrances that celebrate the country’s cultural traditions while embracing contemporary sensibilities. In the heart of India, where ancient customs intertwine with modern aspirations, Kastoor emerges as an inspiration for fragrant heritage. Inspired by the timeless art of ittar making, Esha embarked on a journey to revive the lost glory of Indian perfumery.
Growing up amidst the delightful aromas of ittar-filled homes, Esha experienced the magic of these delicate scents. However, she realised that the world of ittars had become quiet, disconnected from the evolving tastes of modern consumers. Driven by her passion for preserving cultural heritage and her desire to introduce these timeless fragrances to a new generation, Esha founded Kastoor.
With a commitment to quality, sustainability, and innovation, Kastoor’s mission is to create “Modern Ittars” that seamlessly blend traditional techniques with contemporary aesthetics. By sourcing the finest natural ingredients from India and collaborating with skilled artisans, Kastoor crafts eco-friendly fragrances that evoke the essence of the country’s rich history and vibrant culture. Each scent is a testament to the brand’s dedication to preserving the art of ittar making while adapting it to the demands of the modern world.
A perfumery heritage
India boasts a long and illustrious history of perfumery, dating back thousands of years. Attar, a traditional Indian perfume made from flowers and herbs, has been cherished for its unique fragrance and therapeutic properties. However, with the advent of Western perfumery, attar gradually fell out of favour, leading to a decline in artisanal practices. Kastoor aims to change this narrative by shining a light on the artistry and skill involved in creating ittar. By educating consumers about the significance of these fragrances and their cultural roots, Kastoor is not just reviving a craft but also nurturing a deeper connection between people and their heritage.
Kastoor seeks to bridge the gap between tradition and modernity. By combining ancient Indian perfumery techniques with contemporary fragrance formulations, the brand aims to create scents that resonate with a global audience. Esha’s passion for preserving India’s perfumery heritage is evident in every aspect of Kastoor’s creations. One of the brand’s innovative approaches includes the incorporation of sustainable practices throughout the production process. By prioritising eco-friendly sourcing and packaging, Kastoor aligns itself with the growing demand for environmentally conscious products, ensuring that each bottle reflects a commitment to the planet.
Fragrant future
Kastoor’s fragrances are distinguished by several key features:
– Natural ingredients: The brand is committed to using high-quality, natural, and organic ingredients sourced from India, ensuring purity and authenticity.
– Traditional techniques: Kastoor employs traditional Indian perfumery methods, such as steam distillation and maceration, to extract the essence of flowers and herbs.
– Modern sensibilities: Kastoor’s fragrances are designed to appeal to contemporary tastes, offering a blend of classic and modern notes.
– Cultural narrative: Each fragrance is accompanied by a story, connecting the scent to its cultural and historical roots, making the experience more enriching for consumers.
Kastoor is a beacon of hope for Indian perfumery, offering a glimpse into the country’s rich heritage while embracing the future. Through its innovative approach and unwavering commitment to sustainability, Kastoor is poised to become a leading player in the global fragrance market. As the brand continues to grow, it is sure to captivate fragrance enthusiasts with its unique and evocative creations, inviting them to partake in a sensory journey that celebrates both tradition and modernity.
Read more: Swaying towards seaweed
