Magppie Livings stands as a beacon of innovation, redefining how we perceive and experience spaces. Founded with the belief that design should do more than just please the eye, the company has emerged as a global leader in creating environments that foster well-being, harmony, and happiness. Megha Jain, the CEO, encapsulates the ethos of Magppie in her profound words:
“We can no more sell products or services to the new consumer. We can only sell experiences – experiences that become memories… and memories that bring happiness.”
This philosophy underscores everything Magppie creates, ensuring that every design, product, or space becomes an integral part of the user’s life, contributing to their emotional and physical health.
A design philosophy that velebrates Life
At Magppie, design is not confined to mere aesthetics. It is an art form, deeply rooted in understanding human emotions and their connection to the spaces they inhabit. The company’s design philosophy is centred around the idea of creating spaces that care for the well-being of individuals, keep them healthy, and bring people together.
Magppie draws from the universal energy that surrounds us all. This energy, though invisible, profoundly impacts our emotions and mental states. Just as plants absorb energy from the sun, humans absorb energy from their surroundings. Positive spaces uplift spirits, while negative ones can dampen emotions. With this understanding, Magppie uses colour therapy, kitchen gardening, and environmentally friendly materials to craft spaces that are rich in positive energy.
Every element within a Magppie-designed space – from the plants to the furnishings – is carefully selected to enhance mood and health. This holistic approach ensures that the spaces resonate with the lifestyles, cultures, and environments of the individuals who use them. By doing so, Magppie doesn’t just create products; it crafts experiences that leave lasting memories, celebrating the essence of life.
Global reach and recognition
Today, Magppie has firmly established itself as a global brand, enjoying a presence in over 20 countries, including Italy, Denmark, Switzerland, Japan, the USA, and Australia. This international footprint is a testament to the brand’s commitment to excellence and its ability to resonate with diverse cultures and lifestyles.
Magppie’s creations are more than functional pieces; they are works of art celebrated by institutions like the Museum of Modern Art (MOMA) in San Francisco. Many of its designs are regarded as collector’s items, cherished for their seamless blend of form, functionality, and comfort.
The company’s innovative spirit is further highlighted by its achievement of the prestigious Red Dot Award for three consecutive years. This accolade, recognised globally as a hallmark of exceptional design, underscores Magppie’s position as a leader in the design industry.
Transforming the Indian Kitchen Landscape
Magppie’s foray into the modular kitchen sector showcases its ability to innovate while addressing the unique needs of Indian consumers. While initial designs created by Italian and German experts were aesthetically stunning, they lacked the durability and functionality required for Indian conditions.
Recognising these challenges, Magppie undertook extensive research to redefine the Indian kitchen. The result was the development of revolutionary materials like SEB and Armour, designed to tackle common issues such as termites, sagging doors, swelling panels, and rusty hinges. These innovations not only enhanced durability but also set new benchmarks for functionality.
The introduction of the B3 Design Philosophy – Bones, Brain, and Beauty – encapsulates Magppie’s holistic approach to kitchen design. This philosophy ensures that every kitchen is not only visually appealing but also robust and intelligent in its functionality.
Magppie’s efforts quickly gained recognition, making it a leading name in the modular kitchen sector within just five years. Today, the brand offers a 25-year guarantee on its kitchens, a testament to its commitment to quality and customer satisfaction.
Accolades and Achievements
Magppie’s journey has been marked by numerous accolades, reflecting its dedication to innovation and excellence. Some of its most notable achievements include:
- 2013: The CHEF Kitchen was awarded “India’s Best Kitchen” at the EDIDA Elle Deco International Design Awards. It was celebrated as an engineering marvel, being the world’s first kitchen made entirely of granite.
- 2016: Magppie secured the second position at the MCHI CREDAI awards, competing across categories like steel, cement, and elevators. The jury, comprising India’s top developers and architects, recognised Magppie’s unparalleled contribution to the kitchen sector.
- Preferred Partner for Kitchens: MCHI CREDAI honoured Magppie with this prestigious title, solidifying its reputation as a trusted name in the real estate and design industries.
- Pride of the Nation Award: As one of India’s Greatest Brands and Leaders 2015-16, Magppie was celebrated for its role in elevating India on the global design stage.
These accolades not only highlight Magppie’s innovative prowess but also underscore its impact on both Indian and international markets.
The Chef Kitchen and Beyond
One of Magppie’s most iconic creations, the CHEF Kitchen, exemplifies the brand’s engineering ingenuity and design brilliance. Being the world’s first kitchen entirely made of granite, it set a new standard for durability and aesthetic appeal.
But Magppie’s contributions extend far beyond aesthetics. The company’s emphasis on functionality led to the invention of new materials and solutions that addressed the unique challenges of Indian households. This focus on innovation has made Magppie a preferred choice for discerning customers, including some of India’s most prestigious individuals and families.
Magppie’s commitment to sustainability is evident in its use of environmentally friendly materials and practices. By incorporating elements like kitchen gardening and promoting eco-friendly materials, the brand ensures that its creations are not only beautiful but also kind to the planet.
The company’s holistic approach to design – blending aesthetics, functionality, and sustainability – has set it apart in a competitive industry. Each creation is a celebration of life, designed to bring joy, health, and harmony to its users.
Shaping the Future of Design
Magppie Livings Pvt Ltd continues to lead the way in redefining the design landscape. Its global presence, combined with its dedication to innovation and sustainability, ensures that it remains at the forefront of the industry.
With a vision rooted in creating spaces that foster well-being and happiness, Magppie is more than a design company; it is a harbinger of positive change. By blending technology, artistry, and a deep understanding of human emotions, Magppie crafts spaces that truly celebrate life.
In a world where design often prioritises form over function, Magppie serves as a shining example of what can be achieved when the two are brought together in harmony. From its award-winning kitchens to its globally celebrated designs, Magppie’s legacy is one of excellence, innovation, and a relentless pursuit of happiness.
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