In an era where modern farming techniques and chemical-based agriculture dominate, Aryavarta stands as a beacon of hope, representing a return to the roots of Indian agriculture. Established with a deep connection to the land and a strong commitment to sustainability, Aryavarta is more than just an organic food production organisation. It is a movement, a revolution, aimed at bringing back the ancient Indian farming and food traditions to modern society.
Aryavarta’s origins and vision
Founded in 2017 on the auspicious day of Chaitra Shukla Pratipada, the very day on which Lord Brahma is believed to have created the universe, Aryavarta draws from India’s rich heritage. The organisation’s mission is deeply embedded in the values and philosophies passed down through Indian cultures. Aryavarta’s ultimate goal is not only to produce and supply Indian organic products but also to ensure that farming remains sustainable, profitable, and environmentally friendly.
At the core of Aryavarta’s philosophy lies a commitment to farmers across India. They view farmers as the foundation of the nation, believing that the happiness and prosperity of farmers directly impact the well-being of society. Their motto, “Jai Jawan Jai Kisan,” echoes the sentiment first voiced by the former Prime Minister of India, Shri Lal Bahadur Shastri. Aryavarta’s dedication to this cause is evident in the opportunities they provide to farmers, their innovative approaches, and their goal of creating an agricultural system that honours both people and nature.
Aryavarta’s mission is ambitious but clear: to promote, develop, and innovate ancient sustainable Indian farming techniques. They work to educate farmers on the benefits of organic farming, helping them cultivate crops without the need for artificial manure or chemicals. The results are twofold: lower costs for farmers and healthier, chemical-free produce for consumers.
In addition to focusing on farming practices, Aryavarta is dedicated to promoting Indian food traditions. They aim to reintroduce Indian recipes, food products, and food traditions to modern consumers while emphasising the importance of chemical-free, healthy food. Their products not only support better health outcomes but also carry a deeper significance, promoting sustainability and contributing to the preservation of India’s agricultural heritage.
A dual focus on health and farmers
Aryavarta began with a simple yet powerful belief: that organic products could improve people’s health. However, as the organisation entered the market, they quickly realised that their mission could extend beyond the health of consumers. They embraced a second belief – benefiting farmers. Aryavarta’s products are not only good for health, but they also contribute to a broader social and environmental mission.
The organisation recognised the responsibility they held towards the farmers they worked with and the natural environment they sought to protect. Drawing inspiration from ancient Indian values, Aryavarta committed itself to giving back to nature and society. Their vision extends to improving the lives of the farmers and communities they collaborate with, empowering them through various contributions and initiatives.
Building a sustainable future
Aryavarta’s activities span economic, social, and environmental realms. Their impact on farmers and the environment is profound, making them a significant player in the organic farming movement.
Aryavarta uplifts farmers by offering them more opportunities to earn, work, and sell their produce. By providing the knowledge and tools for organic farming, they enable farmers to cultivate crops without relying on artificial chemicals, which not only reduces costs but also promotes sustainability. Aryavarta’s approach eliminates the need for middlemen, allowing farmers to earn up to 35% more profit through direct deals with the organisation.
Farmers are at the heart of Aryavarta’s mission. The organisation provides farmers with access to new markets, opportunities for learning, and ways to improve their farming skills. Aryavarta helps farmers lower their costs while increasing their yields through the use of natural products. By focusing on sustainable farming techniques, Aryavarta ensures that farmers can continue to thrive in the face of modern agricultural challenges.
Aryavarta’s commitment to the environment is reflected in their “no-chemicals-use” policy. Organic farming, as practised by Aryavarta, eliminates the harmful effects of artificial manure, pesticides, and chemicals. These chemicals not only harm the body and contaminate food, but they also have a devastating impact on the environment. Irrigation water tainted with chemicals seeps into the groundwater, polluting drinking sources for thousands of people. These pollutants also make their way into rivers, affecting the health of millions along the riverbanks. By promoting organic farming, Aryavarta helps reduce the environmental damage caused by chemical-based agriculture, playing a vital role in preserving India’s natural resources.
Aryavarta stands apart from other organic food producers through their unwavering commitment to quality, sustainability, and social responsibility. Their bestselling products are not just organic in nature but are also free from adulteration, additives, and chemicals. Each product is sourced directly from farmers, ensuring a fair deal for both the consumer and the producer.
In addition to their high-quality products, Aryavarta guarantees 100% traceability, with every product independently verified to meet the highest standards of quality control. They also maintain a strong international presence, providing consumers with access to organic products wherever they may be.
Sustainability is at the core of Aryavarta’s operations. Long before the term became a marketing buzzword, Aryavarta was practising sustainability in every aspect of their processes. They remain true to the ancient Indian values of giving back to nature and have set a vision to make life sustainable not just for humans but for all living beings.
Going organic matters
Aryavarta offers more than just health benefits through organic food. By switching to Aryavarta’s products, consumers are contributing to a larger cause, supporting farmers and playing a vital role in the fight against climate change. Each purchase helps protect the environment, improve the livelihoods of farmers, and preserve India’s rich agricultural heritage.
Aryavarta’s journey is not just about organic products but about a holistic approach to sustainability and well-being. Their commitment to ancient Indian values, farmer welfare, and environmental responsibility makes them a leader in the organic movement. As Aryavarta continues to grow, their mission remains clear: to create a healthier, more sustainable future for everyone.
Also read: The Story of Kumkumadi Oil
