In the ever-growing world of plant-based foods, some innovations speak softly yet leave a lasting mark. Hello Tempayy is one such story—an Indian-born brand that has taken a centuries-old food practice and reimagined it for the modern kitchen. Underneath its playful name is a deeper mission: to make nutritious eating more enjoyable, more practical, and far from boring.
Where it all started
This wasn’t an idea sparked by a trend or a clever marketing plan. It began with a simple observation: vegetarian diets often fall short when it comes to tasty, fulfilling sources of protein.
That curiosity led the founders to tempeh, a traditional Indonesian dish made by fermenting soybeans. But instead of simply borrowing the concept, they chose to give it a new life—suited to Indian tastes and daily cooking habits. Hello Tempayy was born—tempeh with an Indian accent, ready to blend into spicy gravies, wraps, and tawa-style dishes.
At the helm is Vegolution, the parent company behind this shift. Their goal goes beyond product development; they want to change the way vegetarian food is seen and eaten in India—showing that good-for-you meals can also be flavour-packed and fuss-free.
Central to this food revolution is the soybean—often overlooked, but packed with promise. Hello Tempayy uses high-grade, non-GMO soybeans that are carefully fermented using a method that honours tradition while embracing the tools of modern science. The end product is naturally rich in protein, free from dairy and gluten, and only lightly processed—making it an ideal fit for conscious eaters.
It took countless trials to get the balance right. The goal was to create something that could easily become part of home cooking without requiring complicated steps or a change in palate. Whether pan-fried, tossed into a stir-fry, or tucked into a wrap, Tempayy takes on spices with ease and offers a satisfying bite that many plant-based proteins miss.
The people behind the plate
What makes Hello Tempayy’s story even more compelling is the journey of its founders.
Siddharth Ramasubramanian, the CEO and co-creator, spent years in the hospitality world, working in prestigious hotels and casinos across the United States, Australia, and the Middle East. With a background in high-end service and a deep appreciation for great food, he saw an opportunity to bring that same quality to everyday meals. His decision to step away from luxury spaces and into the world of healthy eating reflects a broader vision—to make nourishment simple, sustainable, and delicious.
Rajit Malhotra, his co-founder, comes from a different but equally impressive background. A seasoned entrepreneur with a strong foothold in biotech and innovation, Rajit has been involved in major health-tech ventures and spent over a decade advising global companies at McKinsey. His interest in food tech bridges science and daily wellbeing, and for him, Tempayy is not just a food—it’s a smarter way to fuel our lives.
Building with intention
Rather than relying on lofty health claims, the team at Hello Tempayy has focused on being transparent and thorough. Every step of production—from selecting suppliers to fermenting and packaging—is closely monitored. Though it’s proudly Made in India, their manufacturing processes are designed to meet international quality benchmarks.
They’ve also paid close attention to how their product is actually used in the kitchen. Working alongside chefs and home cooks, they developed recipes rooted in comfort and culture—think pakodas, kebabs, bhurji and more. In each dish, Tempayy becomes an ingredient, not an imitation.
In a market flooded with meat substitutes and aggressively marketed health foods, Hello Tempayy doesn’t try to be a lookalike or a fad. It stays true to itself—a fermented, bean-based protein that slips into Indian meals with ease and grace.
But the story is about more than food. It’s about reshaping habits, rethinking nourishment, and revisiting ingredients that have always had potential—just waiting to be noticed again. It’s about finding a middle path, where taste and health can exist side by side without sacrifice.
Hello Tempayy may not make noise, but it is quietly leading a change—bite by bite, plate by plate.
Read more:
