Luxury skincare brand Chantecaille is working towards reducing human-wildlife conflict in the farming communities of Valparai and Hassan, in India’s Southern Karnataka region. This is just one of the philanthropic partnerships, the brand has for saving Pachyderms.
Established in 1997, Chantecaille’s obsession with flowers and their amazing natural abilities to heal and work in harmony with the body is at the heart of its passion for skincare. Through ground-breaking scientific advancement, meticulous formulation and personal commitment – from botanicals with superpowers to plant stem cells which provide sustainable ingredients that produce unparalleled results, Chantecaille products are powered with innovative integrity. It works with laboratories around the globe who are at the cutting edge of technology, and the uncompromising demand for quality yields the superior textures, brilliant colours and revolutionary formulas in its skincare products.
By creating purposeful, obsession-worthy beauty products crafted from the purest ingredients, Chantecaille has raised the bar for the beauty industry. The company has also created a philanthropy platform which shines a spotlight on global environmental issues and supports conservation efforts around the globe.
What began as founder Sylvie Chantecaille’s passion has blossomed into a 20-year-long commitment to environmental philanthropy. Sylvie’s love of gardening led her to discover the crisis of disappearing Monarch butterflies, and the creation of the brand’s first philanthropy partnership. Since then, Chantecaille’s philanthropy collections have helped raise awareness for endangered sea turtles, coral reefs, gorillas, wolves, bees, elephants, giraffes, and more.
Chantecaille partnered with Elephant Family on a limited-edition Lip Veil Collection to help protect the Asian elephant from extinction in the wild. The limited-edition Safari Chic Collection supports Space for Giants and their vital work protecting African elephants, the landscapes they depend on, and the people who live near them.
Elephant Family
Across Asia, elephants live in landscapes transformed and populated by humans. From India to Vietnam, roads and railways have cut across their traditional migratory routes. Tea and coffee plantations have replaced their forest homes. In the last fifty years, their population has been slashed in half and 90 percent of their habitat has vanished, leaving Asia’s 47,000 elephants mired in a sea of humanity. Meanwhile, poaching and a growing skin trade, along with the ever-escalating conflict between people and elephants for living space and food, are constant threats.
Founded in 2002 by the late adventurer and author Mark Shand and now led from London by Ruth Ganesh, Elephant Family funds wildly creative and effective conservation projects throughout Asia to help elephants and people coexist peacefully. These include reconnecting forest fragments to restore migratory paths while creating safe corridors for elephants to remain with their herds; rolling out alarm systems to alert villagers and farmers to elephants that have strayed too close; and fighting wildlife crime with tighter law enforcement.
A portion of Chantecaille’s proceeds will go towards reducing human-wildlife conflict in the farming communities of Valparai and Hassan, in India’s Southern Karnataka region. Here, conservationist Dr Ananda Kumar has developed an early warning system that uses text messages and alert lights to signal to villagers that elephants have been spotted nearby, a program that has reduced human deaths from conflict to zero for two years running. Chantecaille’s support will maintain the running costs of these crucial, life-saving early warning systems, while also expanding them to cover new areas.
Space for Giants
Africa’s wild landscapes are shrinking, crowded out by a rapidly growing population building farms, towns and roads. This reduces habitat for wildlife, including blocking off the ancient migration routes for animals like elephants. This loss of habitat also means that people and wildlife now live closer to each other, increasing conflict and endangering the lives of both. At the same time, with little economic alternative, poachers – often backed by international criminal syndicates – kill endangered animals and sell their tusks and horns for profit.
Solving these intertwined problems is where Space for Giants comes in. Based in Kenya, founder Dr Max Graham and his team pioneered a revolutionary approach to help save elephants and preserve broad swaths of their habitat, while also helping to promote human-elephant co-existence. This holistic tactic combines training and funding wildlife rangers to stop poachers, building hundreds of miles of elephant-safe electric fences to keep them from raiding farmers’ crops, working with governments to create a “wildlife economy” that generates jobs in roles from eco-tourism to antipoaching, and income through programs like carbon trading.
Their success has been remarkable. In Laikipia, Kenya, this approach, combined with conservation efforts by partners in the landscape, helped cut the number of poached elephants by up to 97% from peaks in 2012. In 2019, the livelihoods of thousands of people were protected. With these results, Space for Giants continues to scale up, last year doubling the number of countries they operate in to nine, home to 85% of Africa’s remaining elephants, from Gabon to Botswana and Uganda. With fallout from the Covid-19 pandemic – job losses, economic shut-down and hunger – support for these programs is more critical than ever.
“I love how big Max thinks,” says Sylvie, who launched the first partnership with Space for Giants with Lip Veil in 2017, adding Luminescent Eye Shade in Elephant in 2019, which has so far yielded in excess of US$ 150,000 for the nonprofit. She adds, “Animals need to move freely, and space is vital for elephants to remain healthy and thriving. The biggest problem we are facing is the disappearance of wild spaces, and we were so happy to create this limited-edition collection to honour and benefit the gorgeous lands and animals of Africa.”
Source: https://chantecaille.com/
