Atharvan Life is an interactive digital platform which is designed to tap into the rich history of Ayurveda, Yoga and Naturopathy to bring forth the time tested repository of ancient healthcare systems to the new generation consumers. While consumers are increasingly turning to alternatives for strengthening bodily functions and bolstering their immunity system, it’s difficult to find authentic information in the sea of online data.
Brainchild of Roopashree Sharma, a qualified Yoga trainer and a Naturopathy enthusiast, Atharvan Life https://atharvanlife.com is a unique forum created to enhance one’s health and well-being through the healing power of Ayurveda, Yog and Naturopathy.
Atharvan Life derives its name from Atharvaveda, the first Hindu text on medicine which is also sometimes known as Veda of magical formulas or knowledge storehouse of atharvanas, the procedures for everyday life`.
Well researched
Applying verified well-researched means from authentic manuscripts, the website boasts of an indispensable resource of features, write-ups, home-grown remedies, myth busters and fact finders that also help readers understand these different sciences in their true essence.
By infusing the ancient wisdom, traditional wellness along with the best practices in a regenerative world, the brand intends to create a flourishing global community advocating wellbeing for body, mind and spirit thus helping readers vanquishing falsified claims and misinformation.
Besides knowledge sharing, Atharvan Life houses a portfolio of internationally acclaimed premium wellness and personal care products like – Spa Ceylon, a luxurious Ceylonese Ayurveda personal care brand from Sri Lanka; pioneering plant based organic food brand Nutiva, renowned for world’s most nourishing superfood – the Nutiva Organic Virgin Coconut Oil; Langnese Honey, a high quality and most popular pure bee honey from Germany, Plantation Blackstrap Molassesa natural sweetener rich in Vitamins, Minerals from New Jersey.
The health conscious netizens, the wellness fanatics, the beauty and skincare enthusiasts now have much to rejoice as they can shop from hand-picked brands by Atharvan Life a wellness forum gearing up to become a growing, engaging and connected community.
Ancient Wellness Repository
Commenting on the launch Roopashree said, “We aim to produce public awareness around the ancient wellness repository for evidence-based practices of Ayurveda, Yog and Naturopathy that have been the keystone of wellness for generations. This will in turn drive acceptance, mobilise the audience, generating confidence in ancient medicine science thus creating a universal acceptance.”
Ayurveda offers a rich and dynamic body of knowledge that provides comprehensive lifestyle management and supports holistic wellness on a deep level. With its roots dating back over five thousand years, Ayurveda seeks to attain a harmony between the distinctive behaviour of an individual with the natural rhythms of our world.
It is about utilising one’s knowledge on nutrition, medicine, time-tested therapies and sensory experiences to create and maintain vitality, longevity and well-being in all areas of life.
In recent times consumer’s growing angst against the side effects of synthetic products along with the debilitating effects of the ongoing pandemic have led to an amplified demand for traditional alternatives that ensure good health and a strong & resilient immune system. In fact, the Ayurvedic market in India is expected to reach Rs 710.87 billion by 2024, expanding at a compound annual growth rate (CAGR) of 16.06%.
Atharvan Life’s vision is to be a legitimate platform emphasising holistic wellness, advocating preventive healthcare, thus helping people from all walks of life – survive a hectic lifestyle.
