Creating a unique multi-sensory meditation allowing you to experience colours motivated by mindfulness and wellbeing
Industry leading paint and coatings brand, Valspar, from the Sherwin-Williams Consumer Brands Group, has announced “The Sound of Colour” inspired by its 2021 Colours of the Year. As people are seeking solace and calm like never before, Valspar is empowering us to take control of our environments and shape them to support our best selves.
The 2021 Colours of the Year are 12 livable shades that evoke calm, serenity and simplicity, and were specially curated to help us take charge of physical spaces so they foster our best mental space. Especially now that our homes have become our offices, our entertainment centers, and even classrooms – the colours, sights and sounds that surround us are more critical than ever.
Valspar is partnering with author, sound therapist and meditation teacher Sara Auster to bring consumers into the world of colour through a multi-sensory experience. Her work includes calming visuals, unique sounds, and one-of-a-kind colour meditation experience. Auster has spent the past decade introducing sound baths to audiences across the globe.
“I’m grateful for the opportunity to work with an iconic paint brand like Valspar,” says Sara Auster. “Collaborating to bring these colour meditations to life for each of the 2021 Colors of the Year was a truly unique experience. I hope these moments of pause we have created help consumers connect to comfort and wellbeing.”
Valspar chose to partner with Auster for “The Sound of Colour” because of her original teaching methods and transformative experiences. In today’s world the colours, sights and sounds that surround us are more critical than ever before, and Valspar knew Auster’s ability to convert colours into soothing, calming, and uplifting experiences would connect with consumers.
“This was a revolutionary idea for Valspar, taking the signature colours the brand is known for and creating a multi-sensory experience that goes much deeper than colours on a paint swatch,” says Sue Kim, Valspar Colour Marketing Manager. “We are very pleased with how this project turned out and think our customers will really enjoy interacting with our 2021 Colours of the Year on a whole new level.”
When forecasting the 2021 Colours of the Year, the colour experts at Valspar observed global lifestyle trends that have shifted significantly from last year. The rise in external stressors has correlated with consumer’s increased interest for mindfulness and self-care activities.
Yoga, meditation, aromatherapy and other practices have gained traction and moved from fringe to mainstream in the past decade. In 2019 more than 20% of employers offered a mindfulness program – and that accelerated significantly throughout 2020.
Each of the twelve 2021 Colours of the Year includes a guided visualszation and a breath practice experience. Six of the colours include meditations to calm, relax and soothe while the other six colours include meditations to focus, energise and uplift.
See below for the full list of colours and how they breathe life into spaces. All videos are linked HERE.
Blissful Blue
Serene – An organic color that evokes the calm and quiet of early mornings and new beginnings.
Soft Candlelight
Optimistic – This radiant, warm colour invites optimism with its golden glow.
Granite Dust
Secure – Conjuring the comforting colours of a stronghold, Granite Dust helps fortify you against the worries lurking beyond your walls.
Cherry Taupe
Content – So soft you can almost snuggle it; this earthy color adds richness and luxuriousness to reinforce your sense of accomplishment.
Arizona Dust
Courageous – Vibrant and bold, focusing on this color can bolster your courage for whatever you’re facing next.
Garden Flower
Sophisticated – This color captures a sense of sturdy growth and reliable sophistication that puts guests and hosts alike at ease.
Academy Gray
Contemplative – The subtle blue present in this moody gray brings a comforting quality to serious contemplation.
Unforgettable
Relaxing – So endless in its invitation to relax that it’s luxurious.
Gallery Gray
Confident – For the modern minimalist whose approachable elegance demands a space as effortlessly confident as they are.
Dusty Lavender
Balanced – Bright but soft, subdued but inviting; Dusty Lavender encourages perfect equilibrium.
Maple Leaf
Spirited – Natural at its core, this color invites you to embrace yourself at your most authentic.
Lucy Blue
Optimistic – This energetic blue injects effortless joy and optimism into any environment.
Source: https://www.valspar.com
