Shilpa Medicare, known as one of the world’s leading manufacturer in Oncology and Non-Oncology Intermediates, API ’s and Formulations, today made their debut in the Green Tea segment by launching the world’s first ready to drink Green Tea Films. The Green T Film contains natural green tea extracts and boost 50-60 per cent of ECGC ((Epigallocatechin gallate), which contributes to higher antioxidant, immunity booster, weight reduction and anticancer properties etc.
The Green Tea Film was launched after doing a rigorous R&D of the green tea market, which is expected to grow US$ 3515 million worldwide by the end of 2021. It has been found that the commercial green tea bags do not dissolve in hot water, leaving residual matter remains as waste besides the tea bags releasing millions of microscopic plastic particles into your drink. But Shilpa’s Green T Films completely dissolve in water with no loss of nutrients, aroma, essential oils, flavour and provide accurate dose as per the label claims whereby providing the benefits of Green Tea.
Shilpa’s ready to drink Green T Films are Shilpa Medicare’s (SML) most recent foray inthe OTC category to give the fitness and health enthusiast a new experience in green tea consumption. Another USP of this green tea is that the film gets dissolved in water in one go without much human contact.
Green tea has full of medicinal properties such as reduction of cardiovascular diseases besides cancer prevention, fat burning, physical performance and acts as an elixir for skin and hair. Shilpa’s Green T Film is a patented product and an immunity booster as well.
“We are talking about green tea, or more specifically epigallocatechin gallate (EGCG), a polyphenol component of green tea that research suggests might be substantially more powerful than HCQ and zinc at protecting against viral infections. Therefore, our Shilpa’s Green T films have 60 per cent of EGCG and 98% polyphenol content. One clinical study conducted by Anna et al 2012 confirmed that 250-400mg of ECGC is beneficial in weight reduction and beneficial effects on LDL cholesterol concentrations and glucose-related markers,” said Vishnukant Chaturbhuj Bhutada, Managing Director, Shilpa Medicare.
Sundeip Bhatia, Business Head India, Shilpa Medicare, said they decided to venture into the growing market of green tea because they wanted to present the unique and differentiated experience to consumers. The product will be available in all the major omnichannel platforms and the retail chains.
“The usage of Shilpa’s Green T Film is very simple, one just needs to peel the packet and take out the Film and put it into the hot water cup of around 120 ml, wait for 1-2 minutes. Stir it well with a spoon or any suitable stirring aid before consumption. There is no residual matter in the cup. In a way, we will also be contributing to reduce the carbon footprint thus making the earth a better place to live in. Currently, we only have one variant – Ginger & lemon but we will be adding other flavours as well in near future,” added Bhatia.
Shilpa Medicare’s facilities have received key regulatory approvals for its facilities as well as for the products from USFDA, EU, Cofepris-Mexico, PMDA-Japan etc.
