Together with being an entrepreneur on-the-go and a nomad at heart, Avnish Chhabria is also a conscious certified nutritionist with a clear focus on feeding his body only what is good for it. So when supplements on the shelf couldn’t provide the nutrition, he went in search of solutions.
Avnish started his research at the John Hopkins University in Baltimore, USA to build what he believed, “would be the next frontier in daily nutrition since the vitamin industry hadn’t evolved or innovated since the Flintstones.”
This journey took Avnish all over the world from the green grasslands of Europe and fertile vegetable fields of Kansas to the herb plantations of Bulgaria and fruit orchards of Maine. That is when he discovered the importance of smart plant nutrition, and how it transformed his health, immunity and skin.
“It was only natural then for me to create effective solutions to bring back to India. With over 30 researchers across the world contributing to Wellbeing Nutrition, we use advanced Nano Technology and science backed nutrients that deliver complete nourishment to the body,” he added.
Wellbeing Nutrition was Avnish’s way to help people prioritise their nutrition no matter how hectic their lives become. It’s one step on a very important journey in bringing clean performance and scientifically validated nutrition products to customers globally – all backed by clinical studies and research. And now he is all set to launch a whole new range of plant cellulose Nano Strips called Melts.
“When it comes to our nutrition products, we don’t cut corners. We like to keep it honest and authentic. Everything we say is in our product, is all there is to it. It’s preserved without preservatives. No colours. No fillers. No synthetics. No chemicals. Nothing bad,” says Avnish.
The Right Source
One the biggest initial challenges faced by Wellbeing Nutrition was to identify the right source of the organic produce. From identifying organic farmers globally to ensuring that the supply chain is validated with certificates of proof posed a value chain nightmare.
But today, Wellbeing Nutrition sources ingredients from over 800 different vendors, all conjugating at their facility in Kansas where they sort, dehydrate and blend all the ingredients, which eventually gets shipped to India for final packaging. “Managing a consistent supply chain with limited variance in the COA (Certificate of Analysis) of over 400+ ingredients has been a major task the team had to overcome initially,” shares Avnish.
Wellbeing Nutrition offers a wide range of products from Daily Greens which is an Organic Wholefood Multivitamin to Grandmas Kadha which is an Ayurvedic Kadha.
The other products include Apple Cider Vinegar with 2x The Mother/Digestive Enzymes and Probiotics & Prebiotics which are all USDA and QCS Organic certified. The smallest of ingredients like Monk Fruit and Stevia are also certified Organic. The company uses mineral salts from companies like Wyoming-based Genesis Alkali, which mines trona ore, naturally occurring sodium sesquicarbonate.
Wellness Nutrition’s major focus is the export markets of USA, UK, UAE, Singapore, Malaysia, Germany and Mexico. Avnish outlines the future roadmap, “As mentioned earlier, we are currently in the process of launching a whole new range of plant cellulose Nano Strips called Melts. Developed in Germany using advanced Nano Technology at Abbott Labs, it’s the future of science and nutrition as we know it. Developed using potent plant based ingredients, our Melts strips guarantee over 98% bioavailability, fast acting and pure plant ingredients to tackle common lifestyle concerns.”
- Melts B12 + Folate
- Melts D3 + K2
- Melts Healthy hair with 10,000 mcg Biotin
- Melts Sleep with 5 mg plant based Melatonin
- Melts Energy
- Melts Cough Relief
- Melts Nano Iron
- Melts Multivitamin
- Melts Eye Support
