Antara and Archana came together to create Body by Organic with one vision in mind – to enhance the beauty and confidence of all, irrespective of gender, age, and skin tone using certified organic, natural , vegan , cruelty free and sustainable products assuring utmost quality that one can trust .
Archana Kanabar had two difficult episodes of acne, the worse being at the age of 29, which impacted her confidence with her own skin. She resorted to all the natural remedies that had been passed on for generations in her culture, but they were difficult to make and apply, especially when she had a busy professional life. She recalls, “Losing confidence at this age because of my skin was very difficult and this made me realise just how important my skin was. Body by Organic solves exactly this problem by bringing natural remedies, professionally formulated and tested, and easy to apply to make them part of the daily routine.”
Antara Roy comes with an experience of 16 yrs in various sectors in IT, airlines, manufacturing, and supply chain. However, she decided to quit her job to look after her son who reached high school age and was unsettled in school. For her, it was quite a daunting experience to sit at home after working for over a decade and having a busy life. She was depressed and started to become restless. She shares, “Using my background in the manufacturing and consumer supply chain I decided to create a range of organic, vegan, alcohol-free, and cruelty-free skin and hair care products, which also reflected my passion for the environment and using natural products for the body.”
Together they founded Body by Organic where the duo have formulated 9 products for the face, body, and hair, to start with. They are passionate about one main aspect – Body by Organic skin and hair product range is genderless and can be safely used from a teenager to any age, especially all the formula and products are approved by medical skin experts .
Getting certified
The initial years were very challenging. Antara explains, “When we started our journey, we knew that we wanted to get into the organic and vegan space as we were always very conscious of healthy living and the environmental impact of our actions. During our research, we found that a lot of brands that claimed their products to be organic were not certified as organic. So we decided that we would go for certification which clearly states the organic percentage of each product. The process is extremely rigid and needs to be under strict guidelines”
Due to Covid, it made the process more difficult and time-consuming as the entire brand and its supply chain needed to be certified. Archana says, “The best part of our journey was when all the products and the brand got certified by COSMOS as being organic and natural. Then we launched our brand in the first week of June. Educating people on organic skincare and its usefulness has been a challenging part and we will continue to create awareness about the difference between “true” organic products and uncertified and unverified products which are filling the shelves across the world riding on the organic bandwagon.”
Body by Organic currently has 12 products out of which 9 are certified organic skincare products and 3 are accessories. They are sugar polish, oatmeal body polish, mud cleanser, charcoal detox mud mask, 24karat gold Serum, glow facial oil, Lavish Organic Body butter, Hair repair serum, luxurious hand cream which are accompanied by organic muslin squares, pure bamboo bowl, and wooden brush as an applicator. All the products are made up of 95 % or more organic ingredients or certified natural ingredients. They are all Soil Association certified under the COSMOS Standard.
Complete Bodycare
The company sources all the raw materials or ingredients from the EU and UK. The companies are all certified under COSMOS standards. The jars and the packaging are all recyclable, reusable, biodegradable, eco-friendly, and are also approved by the Soil Association.
Antara adds, “Other than the UK, we are now looking to export into the US, Australia, and the Netherlands to begin with.”
They want to create and diversify into more products with the ability to solve targetted problems, along with more generic products. “Body by Organic’s aim is to have a certified organic and natural product for every part of the body, making our skin and hair care complete. Our mission is to make these products accessible to all the customers of different age groups, ethnicity and gender, and expand worldwide,” sums up Antara.
