About us

Once upon a Time everything was Organic

A few decades ago, a lady in the US went to court to sue a butter company that had printed the word ‘LITE’ on its product packaging. She argued that she had gained so much weight from eating the butter, though it was labelled as being ‘LITE’. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, “My client did not lie. The container is indeed ‘light in weight’. The woman lost the case.

The word ‘Organic’ has been often loosely used in our modern day enthusiasm to sound philanthropic and Earth friendly. According to Merriam Webster, ‘Organic’ means “relating to, or derived from living organisms” and “produced or involving production without the use of chemical fertilisers, pesticides, or other artificial chemicals.”  In that sense, once upon a time whatever we ate or drank or wore were free of chemicals and pesticides. But not anymore. This is the price we have paid for progress.

It took us just ONE pandemic to realise what we have done to ourselves and our World. Hopefully, we can still reverse the damage to some extent. The time has come to pledge to give back to the Earth what we took from her. Fortunately, we have a brigade of Organic Farmers and Entrepreneurs, custodians of the Earth, who have been resolutely building an organic supply chain, not just worldwide but in India as well.

The Organic Magazine is an ode to that Community. Your daily dose of everything that’s happening in the Organic business – News, Views, Stories about Entrepreneurs, New Products, Labelling & Certification, Packaging  – across all segments of Textiles,  Food & Beverage, Bodycare, Wellness & Spa, Botanicals and even Tourism. We have it all covered. What’s more important, we will feature ONLY those companies and brands which are Organic Certified. Because all things labelled as Organic are quite simply NOT.

So join the Organic Movement.  Welcome onboard.

Steena Joy
Editor
The Organic Magazine.com

With more than 24 years of journalistic experience behind her, most of those with The Indian Express Group, Steena’s repertoire of work covers varied sectors from Finance, Textiles and Tourism to Hospitality and Food. Her last job role as Editor, Express Food & Hospitality helped her understand the nuances of the food sector and the trending Farm to Fork concept. It got her thinking about the impact of Organic farming and the growing business opportunities it offers, driven by the need to treat our bodies and the Planet with care. Her passion to give back to community and use her learnings to offer a knowledge platform for both the Organic farming community and the Organic entrepreneur led her to conceptualise The Organic Magazine.com.

Marketing & Brand Manager
ANISHI KHETAN

Anishi is a qualified PGDBM holder in Marketing from Centre For Management with 10+ years of experience in Marketing and Communications. As part of her summer internship she had the opportunity and privilege to work with Money Life Magazine & Digital under the guidance of “Padma shri” award winning Sucheta Dalal. With exceptional communication and interpersonal skills, her confidence, innovative approach and quick adaptability to changing processes and trends have been her biggest assets.

Food Consultant
CHEF MICHAEL SWAMY

A graduate of the prestigious Le Cordon Bleu, London, Chef Michael Swamy is on Our Team for his outstanding work with Pugdundee Safaris and the forest Menu and his work in the mountains of Uttarakhand with boutique resorts like Te Aroha, following the principles of sustainability and helping the locals by introducing their cuisines to a wider audience. Chef Michael is a pioneer in the area of food media and is a food stylist, food writer and travel photographer. He, with his team, has conceptualised and handled major food shows on several GEC and international niche channels. He has won numerous accolades in the culinary industry. He has authored The East Indian Kitchen, Masala Dabba, Easy Guide to Pairing Indian Food With Wine and is a several time Gourmand Award winner for his work.

Wellness Consultant
TASNEEM PATEL

Tasneem Patel is a Fitness and Wellness Consultant with over fifteen years of experience in the field. She specialises in Yoga and Geriatrics, and conducts a Fusion program that mixes the emotional and spiritual aspects of Yoga with the conditioning aspects of Western Training. Tasneem is also a certified counsellor, who propagates the prioritisation of mental health in today’s chaotic world, and the role diet plays in fostering mental equilibrium. Having headed the Complementary and Alternative Medicine Department at Saifee Hospital Mumbai for 10 years, she started her own venture Restore Fitness & Wellness with the aim of spreading the goodness of Ayurveda to the world. She later launched her new brand Avothikaryaa, which is not only a state-of-the-art Ayurveda Panchkarma Center with affiliated doctors, but also a Hair and Beauty Salon, and Training Academy.