Simply tera’s, formerly Tera’s whey, has a brand-new look with fresh new graphics and packaging that embody the protein powder brand’s clean, modern sustainability. In support of their mission to be 100% carbon neutral by 2024, simply tera’s is one of the first to market with an entire package made of 100% Post-Consumer Recycled (PCR) materials that are 100% recyclable – simply toss the entire package (canister, cap, scoop, and label) into the recycling bin, creating a zero-waste stream.
With simply tera’s new Organic Valley collaboration, consumers will enjoy the deliciously smooth and creamy taste they’ve grown to love but are now made with organic whey protein from Organic Valley’s co-op of U.S. organic dairy farmers. This relationship and simply tera’s new 100% sustainable package supports their mission of bringing consumers simply clean protein powders that are better for you and better for the environment.
Simply tera’s three lines of organic, pure, and goat whey protein powders are all made with rBGH-free dairy and only 2-5 clean ingredients. A wholesome source of nutrition, each variety contains all nine essential amino acids (EAA) and is cold-pressed to preserve and protect the amino acids while maximizing nutrient bioavailability. simply tera’s high-quality whey protein exceeds the optimal ratios of EAA and provides higher concentrations of branched-chain amino acids (BCAA), where plant-based protein powders may fall short.
The Organic Valley dairy in simply tera’s organic whey protein comes from Organic Valley’s co-op of small family farms, raising healthy cows outside on pasture. The farms are USDA-certified organic and never use artificial hormones, GMOs, or antibiotics. Organic foods are growing rapidly, and as shelf-stable products rise in popularity, the simply tera’s and Organic Valley collaboration is poised to benefit from two converging trends. As more people seek clean-label products, simply tera’s organic whey protein powder delivers pure nutrition from the highest quality dairy and contains no artificial fillers or toxic pesticides.
Debbie Shandel, Chief Growth Officer/Partner at simply tera’s says, “At simply tera’s we believe our products should simply be sustainable, clean, nutritious, and delicious. Our new look reflects where we want to grow as a leader in sustainability – as one of the first to market in our category with packaging made from 100% PCR materials that are the 100% recyclable, and in providing better-for-you, clean nutrition. Our more sustainable packaging and devotion to ethical and sustainable farming practices, along with our minimalistic, clean ingredients, supports our intention to become 100% carbon neutral by 2024.”
Also read: Organic Valley taking the right steps to Carbon Neutrality
