Amyris, Inc a leading synthetic biotechnology company active in the Clean Health and Beauty markets through its consumer brands, and a top supplier of sustainable and natural ingredients, recently announced a 5-year partnership with Reese Witherspoon as global brand ambassador for Biossance, one of the fastest growing clean and sustainable skincare brands in the world.
Together, Reese and Biossance will partner to shape the future of clean beauty, leveraging her global leadership in the entertainment industry, and passion for education, with Biossance’s unparalleled expertise in skincare efficacy, and clean beauty science.
Reese, the Biossance brand team and its industry-leading scientists will create content that is engaging and educational, empowering today’s beauty community to become savvier, more health-conscious consumers. She will also develop curated and limited-edition items featuring her favourite Biossance products.
Reese Witherspoon says, “I have always been conscious of what’s being put on my skin, but after all the time I’ve spent on-sets throughout my career, I’ve learned so much. As my knowledge has grown so has my desire to use clean and consciously created products. I not only fell in love with Biossance’s products, especially their Rose Oil, but also their innovative, female-led team and their mission towards a sustainable future. My skin has never felt healthier and I’m proud to work with such a strong industry leader in sustainability and care for our planet.”
“Reese is a champion of empowerment and education. Her relatability, genuine desire to learn and passion for her beliefs engages everyone she reaches,” said Biossance President Catherine Gore. “We are honoured to partner with her in advancing our mission toward a more sustainable future for our planet through clean beauty. Biossance continues to experience industry-leading growth and we expect our partnership with Reese to expand our global consumer awareness while continuing to improve the effectiveness of our mission forward, science-led clean beauty strategy.”
Amyris is a science and technology leader in the research, development and production of sustainable ingredients for the Clean Health & Beauty and Flavours & Fragrances markets. Amyris uses an impressive array of exclusive technologies, including state-of-the-art machine learning, robotics and artificial intelligence.
Amyris is proud to own three consumer brands – all built around its No Compromise® promise of clean ingredients: Biossance clean beauty skincare, Pipette clean baby skincare and Purecane, a zero-calorie sweetener naturally derived from sugarcane.
