Organic in Conversion is proving to be more useful for both, farmers and brands

In an exclusive interview with Steena Joy, Ganesh Kasekar, South Asia Representative, Global Organic Textile Standard (GOTS) gGmBH elucidates on the importance of organic certification for cotton and what must be done to maintain the dignity of the certification program

cotton in tree

How relevant is organic certification in today’s markets?

Organic farming is a traditional method of working on the land which focuses on growing crops in a way that sustains the health of soils, ecosystem and people. Organic farming results in sustainable production of crops without affecting the quality of the production. The demand for organic goods is rapidly growing as consumers have become more aware of the benefits.

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