PlantX launches “Venus’ Picks” curated by tennis champion Venus Williams

As the digital face of the plant-based community, PlantX’s platform is the one-stop-shop for everything plant-based. With its fast-growing category verticals, the company offers customers across North America more than 10,000 plant-based products. In addition to offering meal and indoor plant deliveries, PlantX currently has plans underway to expand its product lines to include cosmetics, clothing, and its own water brand.

PlantX Life Inc has recently launched a new PlantX personalised web page showcasing PlantX products that have been curated by tennis champion, entrepreneur and PlantX Ambassador, Venus Williams. 

The new centralised platform aims to provide an outlet for Williams to advocate for the benefits of living a plant-based lifestyle and increase awareness of the company’s product offerings.

The world-renowned tennis champion and entrepreneur has been a vegan icon in both the sports and the plant-based world since 2011 when she was diagnosed with Sjögren’s syndrome, an autoimmune disease that causes joint pain and fatigue.

Transitioning to a plant-based diet not only helped mitigate her symptoms, but it also contributed to Williams becoming a passionate advocate for plant-based education, especially in the realm of plant-based sports performance. Williams’ online presence is already viewed as a resource for plant-based ideas and tips, and her partnership with PlantX aims to forward the impact of her educational reach.

PlantX Founder, Sean Dollinger said, “Embarking on a plant-based journey can sometimes feel overwhelming, especially if there’s sports performance considerations for your diet. Venus compiling and presenting her favourite plant-based products in a centralised way on the PlantX platform greatly simplifies that process.”

With seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, tennis champion Venus Williams is one of the most accomplished and inspiring women in the history of sports.

Williams will be presenting all her go-to PlantX items one dedicated section on the PlantX website named “Venus’ Picks”, which can be visited on the company’s U.S. and Canadian e-commerce platforms.

The new centralised platform will include a wide variety of plant-based items such as day-to-day grocery picks, protein supplements and sports recovery products. Venus’ Picks currently includes products from Earth Balance, Sunfood Superfoods, Plantfusion and Organic India.

Venus’ Picks will be used as a tool to help Williams and the company work together to assist the PlantX community adopt and maintain plant-based diets that can fuel their fitness journey.

“I am excited to share my favourite plant-based products with the PlantX community. By having these items in one place, our goal is that it will encourage people to learn more about the plant-based lifestyle and understand how they can integrate it into their own lives,” said PlantX Ambassador, Venus Williams.

PlantX’s business is not limited to an e-commerce platform. The company uses its digital platform to build a community of like-minded consumers, and most importantly, provide education. Its successful enterprise is being built and fortified on partnerships with top nutritionists, chefs and brands. The company eliminates the barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life.