In 1985, Jerry Lorenzen set out to develop safer, more sustainable food from plants. While other scientists were busy re-engineering life in a laboratory, a lone geneticist traced innovation back to its origin: the earth. Jerry’s breakthrough non-GMO seeds were specially bred to grow high-yield, disease-resistant crops that left the land better than it started. The resulting ingredients would become a renewable food source as nutritious and flavourful as any the world had seen.
Jerry envisioned a closed-loop food production system uniting organic and non-GMO seed, sustainably grown crops, and clean ingredient manufacturing. Building on his seed breeding success, he opened his first large-scale soybean conditioning facility in Oskaloosa, Iowa in 1999, with a second plant in Randolph, Minnesota following in 2008. It was a big step toward a World Food System that could usher in a new era of plant-based nutrition.
Building the next phase
In the early 2000s, Jerry’s company, World Food Processing, identified yellow field peas as a crucial link in this food chain: a hearty rotational crop that increases farmers’ productivity through double-crop farming systems. Today, the company holds genetics patents on many nutrient-rich pulses adapted to growing conditions in 14 states.
With its patented milling technology, World Food Processing used yellow peas and other protein-rich pulses as raw material for its wet milling ingredient operations. In 2011, the company acquired a soy protein isolate facility in Turtle Lake, Wisconsin, a final link in the company’s end-to-end plant-based food system. Now with state-of-the-art operations and like-minded farmers in fourteen states, the stage was set for the next phase of Jerry’s plans.
The dawn of Puris
As Puris Vice President, Jerry’s son Tyler spearheaded the commercial development of the company’s signature pea protein, known as “PURISpea.” The product launched in 2014 and set a new standard for nutrition and flavour in plant-based protein. Tyler took the reigns as company president and shifted the enterprise to Puris – a new brand capturing Jerry’s vision for protein independence built on pure, organic ingredients.
Today Puris manufactures a spectrum of non-GMO, plant-based ingredients made from soy, pulses, lentils and corn. The company sources only the highest-quality organic plants and extract 100% of the nutrition from each: protein, starch, sugar, fiber and more. By going beyond protein to embrace every part of the plant, Puris emphasises on less waste and environmental impact and lower costs to produce great food.
The Puris end-to-end food system has grown over 30 years to benefit every link in the chain of food production. Puris unites satisfying flavour and texture with some of the highest protein of any plant-based food on the planet. By providing nutritionally equivalent alternatives to favourite foods made with only sustainable ingredients, Puris’ process ensures a wholesome journey from seed to solution – from protein powders to energy bars to meat substitutes.
The Future of Food
30 years after Jerry envisioned his World Food System, Puris is building it. A system based on animal protein can’t supply enough nutrition to meet surging global demand. By making abundant and safe food from nutrient-rich plants, Puris is creating an alternative that can sustainably nourish 10 billion people by the year 2050.
Puris latest
Organic Puris Sweet Syrup (OSWP)
A clean-label, USA-sourced ingredient alternative to sweeteners made from tapioca, rice, and agave. Derived from 100% organic, non-GMO whole peas, Puris Sweet Syrup delivers pleasing taste with the texture binding properties you need. Available in a range of dextrose equivalents (29DE, 42DE, 60DE), customise Puris Sweet Syrup to add subtle or intense sweetness to all categories of finished foods. The eco-conscious, sustainable sweetness choice.
Products can be available as: Plant-Based, Grown in the USA, Organic, Non-GMO, Glyphosate Free, Gluten Free, No Soy, Kosher
Source: Puris
