The explosion in demand for alternative protein sources should come as no surprise; research shows that consumers are seeking out ethical food sources that have a lower carbon footprint.
The market has answered with delicious options that meet those needs. The market is in the early stages of incredible growth, making now the right time to invest.
The existing model is broken
- Much of the traditional food industry no longer meets consumer expectations. Environmental concerns, health issues, and other economic challenges are driving change.
- Consumers are seeking fresh, healthy alternatives to current packaged goods.
- A drive for natural, organic-based alternatives are not being met.
- Health concerns such as e.coli have left consumers skeptical about traditional protein sources.
- Slow product innovation cycles are stifling growth.
- The life-cycle of traditional protein sources is too slow for the growth in food demand around the world.
- The carbon footprint of some traditional protein sources are one of the leading factors in climate change.
Alternative proteins
Proteins are cooked and processed to replicate the familiar taste and texture of existing animal products. They are frequently sourced from pea, soy, wheat, and other crops.
The demand for ethical food security is being matched by incredible growth in this space. Eat Beyond is focused on discovering the key investments in select regions that will deliver access to the best opportunities.
The company directs the knowledge and experience of its management and investment teams addressing the problems of traditional food industries through this new channel.
