Did you know that the company that makes Zandu Balm and BoroPlus is also involved in cultivation activities since last 12 years in different parts of India?
Emami Agrotech is the edible oil and bio-diesel arm of Emami Group of Companies, the Rs 25,000 cr. business conglomerate headquartered at Kolkata. It has diverse business interests which include production and distribution of Edible Oil, Spices, Specialty Fats, Vanaspati and Bio-diesel. It has also into commercial farming of cash crops like oil seeds, cereals, spices, millets, and fruit orchards through own as well as contract farming on more than 8000 acres of land. The cultivation of herbal and medicinal plants is through 100% Bio organic method.
Through the continuous process of dry land farming, the company has done remarkable work in the areas of soil and water conservation in the rural areas of southern part of Tamil Nadu. This has also enabled in employment generation in that region.
The major locations are:
Tamil Nadu – Virudhanagar, Ramnathapuram and Tuticorin
Cultivation is carried out on vast dry lands and in some parts of the land – irrigated cultivation is carried out, wherein irrigation is supported by equipment operated by solar energy operated pumps. Apart from seasonal crops like Cotton, Millets, Oil seeds and Pulses and Sorghum, cultivation of Pomegranate has also been initiated.
Odisha – Balasore
Certified organic farming of Banana, exotic varieties of fruits and vegetables and special variety of Bengal aromatic rice (Gobindo Bhog) are being carried out.
Uttar Pradesh – Jhansi
The Cultivation Division is also involved in the cultivation of a variety of seasonal cash crops and other crops in Jhansi, Uttar Pradesh and also have fruit orchards.
Taste mantra
The company has created a strong presence in the Edible Oil industry with its brands ‘Healthy & Tasty’ and ‘Himani Best Choice’. It recently forayed into the spice market by launching a diverse range of pure spices, blended spices and tastemakers under the brand name Emami Healthy and Tasty Mantra. In August 2019, Healthy and Tasty entered into the spices category with the launch of its sub-brand Mantra – a range of 100% natural and fresh spices, masalas and tastemakers. Minimum processing and world class quality control methods of Mantra spices ensure that it retains natural nutrients, taste and flavour. The brand has also been awarded the Superior Taste Award from the International Taste and Quality Institute, Brussels, Europe after a rigorous process of tasting by 200 experts.
The company is also one of the largest manufacturers of Biodiesel (Palm Methyl Ester) in Eastern India and a key exporter of biodiesel to Europe and other South East Asian Countries.
Emami is one of the leading and fastest growing personal and healthcare businesses in India, with an enviable portfolio of household brand names such as BoroPlus, Navratna, Fair and Handsome, Zandu Balm, Mentho Plus Balm, Fast Relief and Kesh King.
Established in 1974, the company has a portfolio of over 300 + products based on ayurvedic formulations. Emami’s current operations comprise more than 60+ countries including. SAARC, MENAP, SEA, Africa, Eastern Europe and the CIS countries. Over 130 Emami products are sold every second somewhere around the world. Emami, the flagship company of the Group, recorded a turnover of Rs 2655 crore, in 2019-20.
Emami acquired the heritage brand Zandu in 2008 on the basis of huge business synergy between the two brand portfolios. Emami also acquired Ayurvedic Hair & Scalp business of “Kesh King” as a business strategy in 2015. In January 2019, the company also acquired Creme 21, a German brand with strong roots & brand recall.
In 2020, the company forayed into the Home Hygiene category with the launch of its EMASOL Range of Products.
