Navitas Organics, a purpose-driven, B-Corp company and the organic superfood pioneer, has announced the rollout of Superfoods with Purpose, a credo that underscores the company’s ongoing commitment to creating a healthier world through regenerative organic farming and plant-based lifestyles.
The company has long strived to be a force for good in this world, creating positive change through its nutritious food and sourcing practices. In light of the worsening human and climate health crisis, however, the Navitas team felt a need to align its practices in an even greater capacity with its long-standing company values. Inspired by this revitalised commitment, Navitas is now a Regenerative Organic Certified (ROC) licensed brand.
Superfoods with Purpose
For nearly 20 years, Navitas has thrived on sourcing the highest-quality superfoods from across the globe and continues to innovate ways to support a healthy, plant-forward journey. The Founders, Zach and Meg Adelman, envisioned using their business as a force for good and building a purpose-driven brand that accurately reflects their family ethics and values. Superfoods with Purpose is Navitas’ revitalised commitment through which the company will evaluate all work to make sure it has the most positive impact on people’s health, as well as the economic health of farmers and planetary health.
“Over the years, we’ve learned just how impactful our sustained commitment is to sourcing the highest-quality superfoods the world has to offer, not only for all our health, but for the economic health of smallholder farmers, and as a viable way to protect the planet,” shared Navitas Organics co-founder Meg Adelman, RN, BSN, MPH. “We are now deeply rooted in Superfoods with Purpose, illustrating our efforts to exert a positive environmental impact, and to address many of the societal and economic injustices that dominate the industrial food system. Superfoods with Purpose encompasses who we are and our commitment to uphold our mission.”
Regenerative Agriculture/Regenerative Organic Certification
Business interest in regenerative agriculture has risen 138% since 2018, and was a Whole Foods Market Top 10 trend prediction for 2020. Furthermore, a recent Hartman Group study found that 57% of consumers are aware of regenerative agriculture, up 10 percentage points from 2019. While regenerative agriculture may just be becoming part of our daily vernacular, regenerative practices and ideology are rooted in thousands of years of ancestral knowledge from around the globe. In the simplest terms, regenerative agriculture is a holistic way of growing food that closely mimics nature’s design, going beyond simply sustaining natural resources, to replenishing or regenerating them. Emphasising social fairness and soil health, regenerative agriculture honours the grower’s livelihoods and sovereignty, enabling them to optimally steward the land for the future.
At Navitas Organics, when it comes to addressing the climate crisis, improving public health and supporting rural economies, Navitas recognises that agriculture’s impact is unparalleled. The company’s commitment to ROC affirms its belief in this idea and verifies its practices through a formal auditing process at every point of impact.
“By aligning with ROC, we hope to play a larger role in meeting this moment by honouring the integral interconnection of human and planetary health,” said Navitas Organics co-founder and CEO Zach Adelman. “As many brands start to toss around the term ‘regenerative,’ we will do our due diligence to back up our claims and help educate consumers about the importance of going back to the basics. We must back up claims and are transparent to our communities, and we hope to encourage other brands to do the same.”
As a ROC licensed partner, Navitas Organics will introduce the first-ever ROC Certified Cacao Powder, which is set to hit shelves nationwide this spring. This effort has already been recognised by the natural products industry, as the offering was named the winner of New Hope’s annual NEXTY awards in the “Best New Organic or Regenerative Organic Certified Product” category on March 2, 2022.
“In order to achieve ROC status, a significant amount of time and resources is required and a brand must not only obtain USDA organic certification, but also meet additional requirements to make sure farmers are actively building soil health, caring for animal welfare and treating workers fairly,” shared Elizabeth Whitlow, executive director of the Regenerative Organic Alliance, the organisation that oversees ROC. “Navitas endured one of the most rigorous and aspirational standards in the world with the largest group of smallholders, yet in one of the world’s most beleaguered nations – all in a time of a global pandemic. We are tremendously excited to welcome Navitas into the ROC partner ecosystem and commend their efforts to ensure we heal a broken system, repair a damaged planet and empower farmers and eaters to create a better future.”
Expanded Portfolio and Packaging Refresh Highlighting Superfoods with Purpose
Navitas Organics’ nutrient-rich portfolio has expanded with two additional lines of plant-based products – Cacao Wafers set to launch at Whole Foods this June, and Alternative Baking Flours like those made of organic cauliflower, organic chickpea, and Protein Blend Organic Grain-Free Flour That will appear on a variety of retailer shelves this spring. In addition to sourcing the highest quality superfoods, Navitas products are certified USDA organic, non-GMO, gluten-free, vegan and Fairtrade certified.
Read More: Do you know your Indian Superfoods?
