In today’s fast-paced world, where a balanced and health-conscious lifestyle takes centre stage, every choice we make plays a crucial role in shaping our well-being. Among these choices, the selection of cooking oil stands out as a key decision that can significantly impact our overall health and vitality. Rice bran oil has emerged as a remarkable option, offering potential health benefits and exceptional versatility in the culinary realm.
Rice Bran Oil (RBO) is sourced from the outer layer of rice grains, rice bran oil has garnered attention as a heart-healthy alternative to traditional cooking oils. Rice Bran Oil (RBO) is rich with antioxidants like Gamma Oryzanol, its balanced fatty profile with a 1:1 ratio of PUFA and MUFA, and its ability to lower bad cholesterol and maintain good cholesterol makes it a great healthy choice for day-to-day cooking. What truly sets rice bran oil apart is its culinary versatility. With a high smoke point, it is well-suited for a range of cooking techniques, including sautéing, frying, and baking. Its subtle flavour profile allows it to enhance dishes without overpowering their inherent tastes, making it an ideal choice for a wide variety of cuisines and culinary creations.
For those who lead busy lives managing households and catering to family needs, the quest for cooking oil that seamlessly combines convenience with health benefits is of paramount importance. According to Mrs. Savita, a homemaker, “Incorporating rice bran oil into our meals has transformed the way I cook. It imparts a delightful lightness to our dishes while ensuring I am contributing to my family’s overall well-being. The remarkable ability of rice bran oil to lend a crispy and light texture to fried foods enables me to provide my family with comfort foods without compromising their health.”
Esteemed nutrition expert, Dr. Matheen Asrar (PhD Nutritionist) said ” Edible oils provide essential fatty acids, fat-soluble vitamins, and other vital nutrients that our body requires. These nutrients play a crucial role in maintaining healthy cell function, supporting brain health, and aiding nutrient absorption. By excluding edible oils from our diet, we may miss out on these important health benefits, potentially compromising our overall well-being. The specific combination of fatty acids found in rice bran oil positions it as an excellent choice for those seeking to prioritize heart health. Rice Bran Oils with 10000+ ppm Oryzanol, tocopherol, and tocotrienols which are natural Antioxidants, helps to reduce Bad Cholesterol (LDL), and maintain Good Cholesterol (HDL). Keeping in mind the benefits, we strongly recommend use of Rice Bran Oil for cooking food daily.”
According to Mr. P. Chandra Shekhara Reddy, Senior Vice President – Sales & Marketing, Freedom Rice Bran Oil, “More than just a cooking essential, Freedom Rice Bran Oil has become a trusted ally for health-conscious consumers. Going beyond product excellence, the brand meticulously sources and produces its oil to preserve its nutritional value and natural antioxidants. This dedicated approach ensures that consumers can fully embrace the potential health benefits of rice bran oil with 10000+ ppm of gamma Oryzanol. By providing valuable knowledge and resources, we empower consumers to make informed and health-focused choices, ultimately contributing to a healthier and more vibrant lifestyle.”
In the world of health-conscious cooking, Freedom Rice Bran Oil stands as a key player in championing well-being. With an unwavering commitment to delivering premium products that prioritize health, Freedom Rice Bran Oil takes on the role of a driving force for positive dietary change.
About GEF India (Freedom Healthy Cooking Oils):
‘Freedom’ is the Flagship brand of Gemini Edibles & Fats India Limited (GEF India). Freedom Healthy Cooking Oil Range is available as Freedom Refined Sunflower Oil, Freedom Physically Refined Rice Bran Oil, Freedom Kachi Ghani Mustard Oil, and Freedom Groundnut Oil.
The ‘Freedom’ brand was launched in 2010 in Andhra Pradesh and Odisha. Freedom Refined Sunflower Oil is the No.1 Brand by volume sales in India in the sunflower oil category (according to Nielsen IQ data on the Refined Oil Cons Pack (ROCP) market in India (U+R) for the year ending (MAT) March 31, 2022).
Freedom Rice Bran Oil was launched in 2015 in Andhra Pradesh and Telangana.
‘Freedom’ was ranked among India’s top five cooking oil brands according to the India Today ‘Ipsos Urban Consumer Sentiment Survey 2020’.
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