Else Nutrition G.H. Limited, an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the “2017 Best Health and Diet Solutions” award at Milan’s Global Food Innovation Summit.
Else Nutrition announced the release of its plant-based Else Super Cereal for babies, furthering the brand’s mission to provide families with sustainable, dairy-free alternatives of complete nutrition products for toddlers and kids. Entirely plant-based, organic, non-GMO, made with whole natural foods, gluten-free, and packed with essential vitamins and nutrients. The four-flavour range of cereals offers parents a true alternative to today’s standard baby cereals. Else Super Cereal provides a unique combination of nutritionally balanced, high-quality proteins (with all nine essential amino acids), healthy fats, gluten-free carbohydrates, and 20+ essential vitamins and minerals.
An organic alternative for babies
Else Super Cereal was tested in the U.S. and granted the Clean Label Project Purity Award, which analyses products for over 400 impurities, heavy metals, toxins like arsenic, lead cadmium, and others. Else uses the cleanest ingredients, all sourced in the U.S. and Europe, and a patented processing method to ensure the highest purity for babies as they are weaned or introduced to new foods.
“We’ve heard the resounding need and demand from parents and paediatricians for a clean label baby cereal,” said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. “For many babies, the introduction of baby cereal is their first exposure to foods other than breast milk or infant formula, underscoring the importance of pure and clean options packed with nutrition. The launch of Else Super Cereal reinforces our mission to lead the clean, healthy revolution for babies and children and build a portfolio of nutrition products that meets feeding needs starting as early as infancy,” she added.
A superfood for babies
According to the American Academy of Paediatrics, breastmilk or formula alone may not support an infant’s caloric needs after six months. Adding foods into the diet is essential for optimal growth and cognitive development. Else Super Cereal for babies is a good source of iron, providing 15 percent of the recommended daily value for babies while maintaining a low sugar content. Else Super Cereal is free from common allergens, including milk and soy, gluten, corn syrup, artificial ingredients, and preservatives. It can be given to babies aged six months and older and conveniently served by mixing with warm liquid (breast milk, formula, or water), available in the original taste and vanilla, mango and banana flavours.
“Parents are looking for healthy options and want more nutritional density without worrying about high levels of heavy metals, pesticides and plastic,” said Jaclyn Bowen, Executive Director of Clean Label Project. “Else Nutrition’s latest offering highlights the brand’s commitment to innovation and cleaning up the baby food industry. It also gives parents of infants increased peace of mind when introducing first foods into their child’s diet.”
As of April, consumers can purchase Else Super Cereal on Amazon.com, the product will then become available more broadly, including in local retailers.
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