First mass chocolate brand to offer an organic option
With its perfect combination of peanut butter and chocolate, the Reese’s brand can do anything. Today, for the first time ever, the Reese’s brand is introducing Organic Reese’s Peanut Butter Cups available in dark and milk chocolate. 100% Reese’s chocolate and peanut butter, now organic.
The Reese’s brand is quite literally finding ways for everyone to enjoy that same sought-after taste only achieved with a true and unmatched Reese’s chocolate and peanut butter combination. From Big Cups with Pretzels, THiNS, Zero Sugar, Reese’s Crunchers, Dark, Mini Cups, Dark PB Cups, Mini Cups, Crispy Crunchy Bar, Nutrageous Bar, Outrageous Bar… the brand is officially inviting organic eaters to join the party.
Available nationwide in the US, each of the new Organic Reese’s cups is filled with Reese’s chocolate and peanut butter goodness that leave tastebuds screaming for more.
“We’re continuing to expand our product line so there is a Reese’s cup for nearly everyone. When consumers go down the candy aisle or shop online, we want everyone to have an option to choose from, and we aren’t settling until everyone can enjoy a Reese’s product,” said Eric Newton, Brand Manager Reese’s Organic.
This is one giant step for both organic eaters and Reese’s lovers, as the Reese’s brand becomes the first mass chocolate brand to offer an organic option.
New Organic Reese’s Peanut Butter Cups in dark and milk chocolate is available beginning February 2021 in a 1.4 oz pack (SRP: $1.99). Organic Reese’s Peanut Butter Cups are certified USDA Organic, Non-GMO Project Verified, and Rainforest Alliance Certified.
Also available in a new organic offering is Organic Hershey’s milk chocolate and special dark chocolate bars in a 1.55 oz pack (SRP: $1.99) also coming to shelves this month.
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. The company has more than 80 brands around the world that drive US$ 8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate’s Booty.
