The global organic baby food market is expected to grow from USD 9.01 billion in 2023 to USD 19.51 billion by 2030, at a CAGR of 11.67%. The global organic baby food market is expected to grow significantly due to rising knowledge of the possible hazards associated with conventional food products and concerns about children’s health. Growing parental awareness of various food elements has resulted in a higher concern for the nutrition of their infants. Parents are ready to spend more on baby food than adult food because of the increasing usage of the internet and their increased awareness of new products that are appropriate for their children.
In 2023, Sprout Organics, a subsidiary of Neptune Wellness Solutions, announced its development into Target stores across the United States. This collaboration features four popular co-branded organic toddler pouches from Sprout, in partnership with the renowned children’s brand CoComelon. This collaboration is a strategic move by Sprout to grow its market presence and make healthy snacks more widely accessible to children.
Kekoa Foods, an emerging player in the organic baby food industry, has greatly increased its market presence through a strategic partnership with Wegmans. The brand’s globally-inspired 100% organic purees are now stocked in 100 Wegmans outlets across the Northeast, enhancing their existing presence in over 500 locations globally. This growth signifies a significant achievement for Kekoa Foods, established to offer healthy, organic food options for infants.
The Powdered Segment to dominate the Organic Baby Food Market during the forecast period
The powdered segment remains dominant due to its widespread acceptance and demand, as parents opt for powdered organic baby food to provide their children with a nutrient-rich diet. According to SMR, more than 65% of urban parents prefer powdered organic baby food since it is convenient to prepare and transport, making it a great option for parents with busy schedules. Modern packaging techniques that guarantee product freshness and nutritional integrity are driving the powdered segment’s growth in organic baby food-consuming areas. For instance, single-serve packages and resealable pouches are two examples of creative packaging ideas that add to its appeal. Additionally, powdered organic baby food is frequently enriched with vital vitamins and minerals, providing around 70% of a baby’s daily nutritional needs between the ages of 6 and 12 months. The growing availability of organic raw materials and strict quality control procedures that assure parents about the product’s safety and purity also contribute to the segment’s growth.
US in North America to dominate the Organic Baby Food Industry during the forecast period
The United States dominates the global organic baby food market thanks to widespread consumer awareness of the benefits of organic products, a strong retail network, and significant investment in new product innovation. Over 75% of parents prefer organic options to avoid artificial pesticides and other contaminants in foods of their children. The North American market offers several growth opportunities, thanks to the continuous development in product offerings and technological advancements. Companies like Happy Family Organics and Plum Organics have introduced innovative products, such as organic baby food pouches with super foods like kale and quinoa, appealing to health-conscious parents. Additionally, the increasing impact of social media and parenting websites plays a crucial role in informing and shaping consumer choices, leading to the growth of the market. The environmentally conscious consumer base in North America is increasingly moving towards organic baby foods due to the emphasis on sustainability and eco-friendly packaging.
Organic Baby Food Key Players
The Organic Baby Food market is competitive with key players including The Hain Celestial Group, Inc. (United States), Organix Brands Ltd. (United Kingdom), Baby Gourmet Foods Inc. (Canada), Abbott Nutrition (Similac Organic) (United States), Nestlé S.A. (Gerber Organic) (Switzerland), and Bellamy’s Organic (Australia) among others.
Key Highlights:
Past Market Size and Competitive Landscape (2018 to 2022)
Market Size, Share, Size & Forecast by Different Segment | 2024−2030
Organic Baby Food Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
Organic Baby Food Market Segmentation – A detailed analysis by Type, Age-Group, Form, and Region
Competitive Landscape – Profiles of selected key players by region in a strategic perspective
Competitive landscape – Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER’s analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis
