SYSTM Foods, an impact-focused food and beverage brand platform, today announced the acquisition of Chameleon Organic Coffee from Nestlé USA, Inc. Chameleon is a leading provider of organic, sustainably grown, and ethically sourced coffee and joins the SYSTM Foods portfolio of brands, including plant-powered functional beverage brand, REBBL.
Founded in 2010, Chameleon Cold-Brew is Austin’s original purveyor of bottled cold-brew coffee. Chameleon uses certified organic, responsibly sourced coffee. Chameleon’s proprietary brewing process produces a super smooth, less acidic, highly caffeinated coffee that can be enjoyed hot or cold. The brand’s portfolio of organic coffee offerings includes ready-to-drink cold-brew varieties, cold-brew concentrates, both whole milk and oat milk cold-brew lattes, kegs, cold-brew kits, and now, whole bean and ground coffee.
SYSTM Foods gets Chameleon on their list
The transaction aligns with SYSTM Foods’ strategic goals: adding high-quality, plant-based, and innovative daily-use products to their omnichannel platform. Chameleon supports SYSTM Foods’ shared product ethos championing better-for-you ingredients, environmental sustainability, and social responsibility.
SYSTM Foods is a partnership between SYSTM Brands and PowerPlant Partners to create a premium, impact-focused food and beverage (F&B) brand platform. Led by the SYSTM Brands team, with PowerPlant Partners as the lead investor, SYSTM Foods will seek to acquire and grow leading F&B brands that aim to bring innovative formulations to market in a sustainable, socially conscious manner.
“Chameleon sits at the centre of our company’s investment ethos – premium products that deliver clean, great-tasting ingredients with a purpose,” said Andy Fathollahi, CEO of SYSTM Foods.
“We’re thrilled to announce the acquisition of Chameleon as a core brand, for SYSTM Foods. In addition to an incredible product line, the brand has experienced significant growth over the past few years and its social goals align perfectly with our beliefs as investors. We can’t wait to provide the team all the support they need to energise and accelerate the brand’s vision and growth,” said Mark Rampolla, Founding Partner, PowerPlant Partners.
Fathollahi added, “We look forward to supporting Chameleon in this next phase of growth, investing in new products, and expanding distribution globally to bring its delicious, consciously-crafted cold-brew coffee to even more consumers everywhere.”
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