Do you know there’s a tea brand that hand rolls the tea leaves to retain the flavour?
Brew House Tea is an organic beverage brand that has introduced various tea products. They work with native, little farms, where they hand-pick and hand-roll the tea leaves rather than using machines. It’s not a simple method, however by keeping the tea leaves whole, the flavour integrity stays wonderful. They have created a very nice nutrient that everybody will relish, at any time of the day, while not considering unnatural ingredients, high sugars, and empty calories. With simply the correct quantity of sweetness from organic cane sugar, these ice teas are holistically refreshing for your mind, the body, and the soul, while not being too sweet.
“India has the world’s largest tea-drinking population but one of the lowest penetrations of bottled teas in the world. While China, Japan, and most of Europe now spend more on cold teas, for 99.5% of Indians, tea still means hot. We wish to change that,” says Siddharth Jain, Founder & CEO, Brewhouse, a certified organic maker of iced teas and coolers.
Jain, a passionate lover of tea, was a part of the banking world in Singapore, until about 2012. However, a startup dream and bringing real-brewed tea to the market made him establish Brewhouse. After some initial home experiments, he launched Brewhouse in 2017 once it was being funded by Food Empire, a global FMCG group listed on the Singapore stock market, and it was reborn to be fully organic in Oct 2019. BrewHouse now has USDA Organic, India Organic and Halal certifications.
The company sources its ingredients from little organic tea farms within the Nilgiris. “Each batch of tea that we tend to purchase is workplace-tasting for it to be of genuine organic nature, and for the absence of pesticides, etc. Tea is perhaps the only food item that is consumed without washing; what we tend to drink is usually the primary wash of the product. Therefore, it becomes even more necessary that the tea has no chemical residues on the surface,” says Jain.
Having sold out over 50 lakh bottles of teas and coolers so far, Brewhouse is actually getting its brew right. It started as an offline retail brand with an institutional area and then expanded to retail stores across the country. However, once the pandemic hit, the corporation switched to online modes of commerce through its website and other alternative e-commerce platforms – which currently contribute to about one-third of its sales. Their bottles now have a new look with beautiful hand drawn illustrations of their ingredients, and a hand crafted logo that reflects the organic and refreshing characteristics of the ice teas.
Brew House Tea has now launched an Ice Tea Subscription where they have asked consumers to Sign up for freshly brewed iced tea which will be packed in elegant 1L glass bottles and will be delivered to their doorstep every week.
Also Read: Parimal Shah: Cherishing the Farm to Cup tea eco system
