The Democratic Republic of the Congo joins Uganda, Puerto Rico, Colombia, and Zimbabwe as part of Reviving Origins, Nespresso’s signature program committed to empowering farmers, restoring lands and crafting rare coffee
Nespresso recently announced the launch of KAHAWA ya CONGO, the newest and first USDA certified organic coffee within Reviving Origins, Nespresso’s unique program established to make a meaningful impact on global farming communities where coffee growing is under threat. With help from the Nespresso community, farmers are overcoming conflict, environmental disasters and economic hardships and revitalising their coffee farms to be more sustainable while bringing back to life some of the world’s rarest coffees.
Exclusively available to US consumers, KAHAWA ya CONGO comes from rain-rich volcanic soils along the shore of Lake Kivu in the Democratic Republic of the Congo (Congo). This area has the potential to be among the world’s great coffee regions, but farming families in the area face extremely challenging conditions. Nearly 95% of households in the region are experiencing financial deprivation due to healthcare challenges and 45% of households do not have access to clean water. In collaboration with Eastern Congo Initiative (ECI), TechnoServe and Olam (with Virunga Coffee Company), Nespresso is helping to provide improved access to clean water and health services, while also helping farmers grow coffee sustainably for generations to come.
Alfonso Gonzalez Loeschen, CEO of Nespresso North America said, “Working with farmers to help cultivate and nurture sustainable coffee farms has been the heart of our business for over 30 years, with a goal to truly realise the transformative power of coffee and deliver the highest quality coffee to consumers across the globe. Through our Reviving Origins programme, we are inviting the Nespresso community to participate with us and see the direct impact – whether it be donating trees in Puerto Rico, building wet mills in Uganda or providing technical training and access to agronomists. We’re proud of our program, the work and the long-term positive impact for farmers and their communities.”
In Congo, Nespresso is part of a uniquely collaborative model with Asili, the social business platform of ECI, TechnoServe and Olam (with Virunga Coffee Company). Together, they are working with farmers to provide state-of-the-art agricultural expertise, improve access to clean water and open new clinics to provide healthcare services for over 80,000 people in coffee farming communities in eastern Congo by 2024.
“Through years of fighting and insecurity, Congolese families kept tending to their coffee fields, even after the market disappeared. They kept toiling because they had hope in a brighter future for their families. This new partnership with Nespresso will help secure a meaningful livelihood for skilled Congolese farmers and bring world-class basic services like clean drinking water and affordable healthcare to their communities,” said ECI field operations manager Valéry Namuto.
KAHAWA ya CONGO is a rare USDA certified organic coffee that is smooth with nutty, cereal-like aromas. With milk, the aromas transform into a light, sweet and creamy cup full of biscuit notes, a hint of walnut and a silky texture. Every cup of coffee from Congo and all other Reviving Origins regions contributes to the equipment, training or resources farmers and their communities need to create a better future.
Creating Transformative Impact through Reviving Origins
Nespresso and partner organisations help farmers deploy sustainable farming practices that will improve coffee yield and quality to generate positive economic benefits that ripple through their communities. Congo joins four other Reviving Origins regions:
Colombia
The Impact:
Fifty years of conflict in the Caquetá and El Rosario regions of Colombia caused farmers to abandon coffee growing. Working with more than 1,000 farmers supported by Nespresso agronomists through the Nespresso AAA Sustainable Quality Program, high quality coffee production grew by 10% two years in a row. To improve infrastructure, 78 solar dryers and 135 depulping machines have been installed and distributed across farms.
The Coffee:
ESPERANZA de COLOMBIA, a rounded and beautifully balanced coffee from Caquetá, notable for its fruity notes and fine acidity.
Puerto Rico
The Impact:
After Hurricanes Maria and Irma destroyed 80% of the island’s coffee trees and harvest, Nespresso committed US$ 1 million as part of a three-year initiative with Hispanic Federation and other organisations to help revitalise Puerto Rico’s coffee industry. Today, Nespresso’s funding supports training and technical assistance to nearly 500 farmers with help from TechnoServe. Nespresso has also committed 160,000 coffee trees to farmers through the Hispanic Federation’s initiative to distribute 2.25 million seedlings on the island.
The Coffee:
CAFECITO de PUERTO RICO, an intense, creamy espresso punctuated by aromatic notes of cocoa and black pepper.
Uganda
The Impact:
Coffee production in Uganda suffers from drought and climate change. In collaboration with Agri Evolve and Kyagalanyi, Nespresso trained over 2,000 farmers on sustainable agriculture practices, boosting farmer’s expertise and improving the quality of coffee, and helping to build a stronger supply chain.
Uganda was formally announced as part of the Reviving Origins programme in May 2020 with the introduction of AMAHA awe UGANDA.
The Coffee:
AMAHA awe UGANDA, a rich and clean espresso from the Rwenzori Mountains that carries both rare sandalwood notes and elegant florals. AMAHA awe UGANDA launched globally in May 2020.
Zimbabwe
The Impact:
Economic instability and climate change adversely affected coffee farming in Zimbabwe resulting in a 96% decrease in production levels since the 1980’s. As part of Nespresso’s US$ 1.3 million commitment over five years, 450 farmers are receiving training and technical assistance from TechnoServe and Nespresso agronomists to improve the quality and yield of their crop and fortify the land against future threats due to climate change. Reviving Origins has increased exportable coffee from smallholder farmers by 9% in Eastern Zimbabwe.
The Coffee:
TAMUKA mu ZIMBABWE, a complex and bright coffee from the Honde Valley with fruity notes of cranberry, currant and grape.
COMMITMENT TO SUSTAINABILITY
Sustainability is the foundation of the Nespresso business and Reviving Origins reflects the brand philosophy of Creating Shared Value. For over 30 years, Nespresso has been helping farming communities produce the highest quality coffees, which creates a positive economic effect that ripples through coffee farming communities.
Reviving Origins is an integral part of the Nespresso AAA Sustainable Quality Program, Nespresso’s sustainable sourcing model in coffee producing countries. Launched in 2003 in collaboration with The Rainforest Alliance, the program helps improve the yield and quality of harvests, while protecting the environment and improving livelihoods of farmers and their communities.
Nespresso coffees are packaged in aluminum, a material that preserves the quality and freshness of the coffee and can be recycled repeatedly. The company is committed to making recycling as easy as possible and offers customers several ways to recycle. It provides pre-paid UPS recycling bags in 48 states so that customers can mail back used capsules or deposit them at one of more than 88,000 drop-off locations. Customers can also recycle used capsules at over 500 collection points, which are located in Nespresso Boutiques and select retail partners across the country. In New York City, residents can put used Nespresso capsules directly in their curbside recycling bin with other metal, glass and plastic items.
Headquartered in Lausanne, Switzerland, Nespresso operates in 84 countries and has 14,250 employees. In 2019, it operated a global retail network of 810 boutiques.
