Sama is the expertly-crafted organic adaptogenic tea brand, co-created by life & purpose coach, #1 New York Times bestselling author and podcast host, Jay Shetty, with his wife, plant-based recipe developer and fitness & well-being enthusiast, Radhi Devlukia-Shetty.
Sama offers four purpose-driven hot tea blends, inspired by Ayurveda and crafted to help balance the mind, body and heart. In Sanskrit, Sama means to be fully balanced. When you are living in the moment and in tune with the world around you — that’s when you are experiencing “Sama“.
Jay and Radhi partnered with 100.co, an AI-powered consumer brand group with a mission to disrupt the CPG market. Together they used CLAIRE, an Artificial Intelligence platform, which analysed millions of retail data signals and consumer beverage trends to develop delicious functional and flavourful tea blends.
Consumers can buy a Sama sampler box or join a monthly tea club that includes monthly tea delivery and monthly virtual tea parties with Jay and Radhi, all centered on promoting community, health and wellness. Sama is more than a tea company, it’s a community that believes that feeling more connected to yourself and others starts with a simple daily ritual.
The story of Sama began with Jay and Radhi sharing a cup of tea together each morning. As lifelong tea drinkers, the two were always on the hunt for a tea that not only tasted great but was good for you too – when they couldn’t find one, they set out to make one!
A simple daily habit becomes a moment
The couple created Sama to share with consumers that simple daily practices, like steeping and drinking a cup of tea, can be transformed into moments of presence. Jay says, “We believe that Sama will give you back moments in your day and help you find our center. Moments of calm. Moments of genius. Moments of crazy. Whatever you need. This moment is yours.”
“Jay and Radhi are inspirations at leading a purpose-driven life and we are thrilled to partner with them to bring together their expertise and our AI technology to create Sama. 100.co’s Artificial Intelligence platform analyses consumer product reviews, and translates those insights into recommendations for flavours, ingredients and packaging. Sama is delicious by design,” shared Kim Perell, the CEO and Co-Founder of 100.co.
All of Sama’s teas are packed with premium botanicals and adaptogens that help to balance the mind, body, and heart. The purposeful blends are USDA Organic, vegan, non-GMO, gluten-free and made without artificial sweeteners or added sugar.
The team at Sama has also set their own direct trade standards to ensure that their farmers are paid above standard and are inspired to grow the highest quality of sustainable ingredients.
“Sama for us means togetherness and balance. Whether you are sipping on tea alone or with loved ones, our hope is that Sama will serve as your daily reminder to soak in each passing moment and bring a little more balance to your day,” stated Radhi.
The tea blends
Sama is available in four purposeful blends with expansion plans imminent throughout 2021 and beyond. Tea blends include:
- Protect & Support – Jasmine Peach made with raspberry leaf, chaste berry and shatavari
- Focus & Clarity – Mint Blueberry made with ashwagandha, ginkgo biloba and gotu kola
- Awaken & Energize – Bergamot Earl Grey made with red rooibos, guayusa and reishi mushroom
- Calm & Relax – Lavender Rose Chamomile made with cardamom and tulsi
Sama’s four blends will be sold together in a Tea Sampler Box. Consumers can also opt to join Sama’s Tea Club in which they receive a sampler tea box and to enjoy two full size cartons of their favourite Sama flavours each following month along with exclusive member perks.
