TeaFit, known for its high-quality, health-focused beverages, launches its latest premium products: Saffron, Lemongrass, and Matcha. Each of the newly launched beverages has unique features and benefits. TeaFit stands out in the beverage market with its unique Ayurvedic iced teas and zero-sugar instant tea premixes. Prioritizing natural ingredients and Ayurvedic formulations, TeaFit ensures each sip contributes to overall well-being, steering clear of artificial flavours and excess sugar.
Each of the newly launched beverages boasts unique features and benefits, available in convenient sachets. The Saffron instant tea is made using authentic saffron sourced from Pulwama(J&K), providing a rich, balanced flavour and vibrant colour that sets it apart from other saffron teas on the market. The Lemongrass instant tea beverage offers a refreshing, citrusy taste, perfect for revitalising the senses. The Matcha Latte sourced from Japan made with high-quality matcha, delivers a smooth and earthy flavour, packed with antioxidants and health benefits.
TeaFit’s latest offerings compliment a lineup of sugar free products. The brand’s Peach Green Tea is a top seller, known for its mild and refreshing taste without added sugar. The Ginger Tea and Cardamom variants in the premixes category continue to perform exceptionally well, with the recently launched Matcha Latte quickly becoming a favourite among customers.
Jyoti Bhardwaj, Founder of TeaFit said, “Working with real saffron was extremely challenging. Unlike most saffron teas available that use just an essence, we source our saffron directly from Pulwama. Achieving the perfect balance of flavour and colour took us a rigorous 7-8 months of product development. We are excited to bring these amazing beverages to our customers.”
In addition to expanding its product range, TeaFit is focusing on scaling its presence on QuickCommerce platforms such as Zepto and Blinkit, and its products are available on e-commerce channels like Amazon, Flipkart, and Big Basket. TeaFit also retails through Modern Trade outlets including Reliance, Nature’s Basket, and Spencer’s, with plans to explore General Trade to further broaden the brand’s reach. On the international front, TeaFit has started exporting to the UAE and USA, marking a significant growth in its global footprint. TeaFit also offers healthy instant tea products to institutional and corporate clients.
TeaFit is committed to delivering high-quality, natural, and delicious tea-based drinks. Founded on the principles of quality and wellness, TeaFit sources the finest ingredients to create beverages that support a healthy lifestyle.
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