Bira 91, the world’s fastest growing premium beer brand, has released Yuzu Gose Sour, its first Gose style beer, in conjunction with Far Yeast Brewing Company, one of Japan’s most inventive brewing firms. The beer was officially launched in the Bira 91 Limited Release Taproom in Koramangala, Bangalore, on June 2, 2022.
Bira 91 is an Indian craft beer brand that was created in 2015 by B9 Beverages, founded by Ankur Jain, an entrepreneur who moved from India to the United States in 1998.
And now with the latest collaboration with Japan’s Far Yeast Brewing Company, the company has created its first gose-style beer, Yuzu Gose Sour. A Gose-style beer is traditionally a wheat beer with little hop bitterness and a delightful crispness.
The ‘Yuzu Gose Sour’ is made with Himalayan Pink Salt from India and Yuzu peel, a classic Japanese citrus fruit grown in Kochi Prefecture and used to make Kagua, a popular Japanese ale. The components combine to create the ideal sour beer, a type that is popular in both countries.
Deepak Sinha, VP, Marketing, Bira 91, commented on the collaboration, saying, “We are extremely excited to partner with Far Yeast Brewing Company, and launch the Yuzu Gose Sour, a beer that is a unique blend of Indian and Japanese flavours. As a brand, we have a very strong association with Japan given our deep-rooted relationship with Kirin Holdings. Through this collaboration, we also wish to celebrate the 70th year of diplomatic friendship between the two countries.”
Combining Indo-Japan flavours
Yuzu Gose Sour is a beer that combines Indian and Japanese flavours in a unique way. Bira 91 and Far Yeast Brewery’s love for experimenting with new beer styles, as well as their brewer’s relentless desire to continue developing and offering various flavours to consumers, are brought together in this cooperation.
Sharing his thoughts on the collaboration, Shiro Yamada, CEO, Far Yeast Brewery, said, “Beer/Craft Beer culture is similar in Indian and Japan in a sense that we are both uniquely innovating the craft beer culture from the USA. I wish that this cross collaboration will be the first step to elevate the unique craft beer culture in the new world.”
Bira is beer
Bira 91 has established a varied range of award-winning beers, one for every occasion, and aspires to push the global trend in beer toward more colour and flavour as one of the fastest growing brands in the world and is led by a dynamic staff of over 550 beer enthusiasts.
Bira 91 is presently available in over 500 towns and cities across 15 nations, and it brews its beers in four Indian breweries. Bira 91 also sells branded merchandise in a variety of categories, including glassware, clothes, and gifts, to make life a little more fun. They now have a partnership with boAt to add to this collection.
Bira 91 White (a low bitterness wheat beer with a 4% alcohol content), Bira 91 Blonde (an extra hoppy craft lager), Bira 91 Light (a low-calorie lunchtime lager), Bira 91 Strong (a high intensity wheat beer with a higher percentage of alcohol content at 7%), and The Bira 91 Indian Pale Ale are among the company’s five beers (the first IPA brewed and bottled in India).
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