A few months after launching a vegan ready meal line for the convenience food category, Australian alt meat leader v2food has announced a new range of plant-based meats rolling out at Coles stores across the country.
The range includes two new chicken alternatives, a Thai burger, and an ‘improved’ sausage range that comes in various flavours, including the Aussie favourite Garlic & Herb.
V2food’s General Manager ANZ, Nathaniel Tupou expressed by saying that they are extremely excited to offer Coles shoppers a fresh selection of sustainable plant-based protein options that look, cook, and taste like their traditional counterparts. In Australia, a growing number of shoppers will happily choose plant-based sausages for their weekend BBQ or opt for plant-based mince in their spaghetti bolognese.
V2food says the new plant-based protein range is for Australians looking to boost their meat-free diets with healthier plant-based meals. A YouGov study commissioned by the company revealed that almost two-thirds (64%) of Australian adults would try plant-based meats that are proven to taste like real meat.
The new v2food range now available at Coles includes:
- v2popcornbites Southern Style
- v2burger Thai Chilli and Lime
- v2mince Chicken-Style
- v2sausage Garlic & Herb
- v2sausage Classic British
- v2sausage Spicy Spanish
- v2sausage Sage & Thyme.
Coles’ category manager for Meat Free, Olivia Thompson also said that the supermarket chain was excited to offer a greater selection of great-tasting plant-based products to customers across the country.
Coles offers a wide range of vegan products, including its own vegan line, Nature’s Kitchen. In the last year, the retail chain has been expanding its plant-based offerings with meat alternatives by Future Farm, Get Plant’d, and Delicious.
Thompson also further said that health foods and meat-free meals are becoming increasingly popular at Coles, and however they are excited to expand their range to provide customers with more choices of nutritious plant-based options packed with protein.
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