On 28th February, Major League Pickleball (MLP) announced a multi-year partnership with award-winning tequila brand, Dulce Vida. As the first-ever tequila sponsor of MLP, Dulce Vida will be the official and exclusive tequila on-site at all MLP events through the 2023- 2024 season, giving pickleball fans the opportunity to sample and learn about Dulce Vida’s wide variety of organic tequilas. Dulce Vida is tequila, pure and simple.
The premium spirits company was established in Austin, Texas, in 2009, and its main line of tequilas, all created with 100% Blue Weber agave and USDA-certified organic, is manufactured in San Ignacio Cerro Gordo at Campanario, Jalisco, Mexico. From harvest to distillation and ageing, sustainability and attention to detail are ingrained at every stage.
“We take pride in partnering with brands that value the impact pickleball has on people’s lives and the communities they live in,” said Brian Levine, Interim CEO of MLP. “We’ve been deliberate about bringing aboard partners who will elevate the experience at our events and who are passionate about growing the game of pickleball. Dulce Vida checks both of these boxes and we couldn’t be more excited to have them as a partner through the 2024 season.”
“Dulce Vida is excited to be the official tequila of Major League Pickleball. As one of the fastest growing tequilas in the country, it only makes sense to partner with the fastest growing sport in the US,” said Eric Dopkins, CEO and Founder of Milestone Brands. “In addition, Dulce Vida Tequila and Major League Pickleball share the same adventurous and fun-loving consumer. Dulce Vida is an approachable brand for everyone, and pickleball is a sport everyone can participate in! This partnership truly brings fun to everyone on and off the court.”
The addition of Dulce Vida brings the sponsor total to 12 for the MLP 2023 season, with Dulce Vida as the first official spirits partner of MLP. Each corporate partner will have a presence at all MLP events, including signage, product displays, and fan engagement activations.
