India is seeing a rise in health-conscious individuals and hence, there is an evident shift from sugar products to healthier options. Recognised for its premium peanut butter after successfully carving a niche for themselves in the health food segment, Pintola is following it up by bringing one more breakthrough product under their umbrella – “High Protein Peanut Butter”.
Blended with Whey protein from New Zealand, this is India’s first USFDA certified High Protein Peanut Butter. It will be launched on Amazon & Flipkart, across India in all the cities and will soon be available in stores near you.
The driving factor in this growth is that consumers today are consciously aware of their nutritional intake and undoubtedly peanut butter is a rich source of protein. A 2017 survey shows that 73 per cent of Indians are deficient in protein while above 90 per cent are unaware of the daily requirement of protein. Just eating 3 tablespoons of Pintola Peanut Butter can give you 35% of daily the recommended protein intake.
Pintola’s High Protein Peanut Butter is curated specially for people who are concerned about their health and perform physically strenuous activities. It will be launched in 2 flavours :- Dark Chocolate and Organic Jaggery, both of which will be available in Creamy as well as Crunchy variants.
Creamy will be 100% creamy, whereas Crunchy will have little pieces of Roasted Peanuts to give a twist. It will be available in jars of 510 gms & 1000 gms. Organic Jaggery will be priced at Rs 325 & Rs 625 whereas Dark Chocolate will be priced at Rs 349 & 649 respectively.
Commenting on the launch, Anand Patel, Sr. Marketing Manager, Das Foodtech, said, “Leveraging on our modern, hygienic and well-equipped infrastructure, we prepare around 36 tons of healthy, tasty and pure peanut butter per day. We are really excited to expand into the broader nut based spread category with our “High Protein Peanut Butter”. Pintola has always been a constant companion for people who are cautious about their health, mainly the gym goers or athletes, weight watchers, etc. It is made to satisfy the sweet tooth while remaining nutri-dense and completely junk-free. It can also be used to make smoothies, oat meal, sandwiches etc, and is a perfect metaphoric resemblance of a healthy lifestyle”.
Pintola is a leading peanut butter brand across India. The company has a large Nut Butter portfolio of 11 products, all of which are exported and sold under the home brand Pintola.
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