The health awareness in the wake of the pandemic has shifted people’s focus towards healthier alternatives prioritising their mental and physical wellbeing. Wellcurve, a health and wellness startup has become India’s first platform to launch Video Commerce through the community of health experts.
Founded in 2019 by Nikhil Mehra, Wellcurve is a vertical commerce platform enabling users to shop for healthier food alternatives and engage and interact with health and nutrition experts helping consumers be educated about products as well as other health related queries.
The brand has built a community of 300+ health experts on its platform and enables consumers to be well aware of products through videos by them. So far, the startup has 500+ videos on the platform which have been viewed over a 100k times by consumers.
Wellcurve has witnessed a growth of 250% in GMV in the last 6 Months since 2022 this year with 3X rise in the orders from consumers where 42% of the monthly orders are from repeat customers. The platform presently has over 1,500 varieties of curated nutritional products from leading brands and aims to make it to 2500 by end of 2022.
“Wellcurve is the biggest platform in this Vertical Commerce space. We are now ready to disrupt the industry with Community Commerce with our Health Experts. The community helps consumers to make the right buying choices supporting their health goals & the health experts who are now an integral part of the creator economy get to reach out to a targeted audience segment,” quotes Nikhil who is CEO of the company.
The startup envisions making healthy living affordable for people in India and educating them about the products they are using. With the launch of Video Commerce & live interaction via community of health experts, the startup is garnering 5% of revenue through the same and is looking to target increasing it by 25%. Wellcurve also recently raised an undisclosed amount in a seed investment round led by Benevolent Capital and angel investor Tommy Rosen, one of the investors in Thrive Market, an organic food e-commerce platform in the US.
Read More: Rajiv Jain: Native ways to wellness
