Paulette Kaplan noticed something different as she entered into her 50s. Her skin was now dryer, and looked older than just a couple years earlier. Looking at her cabinet full of products that were supposed to work, she thought, “Nothing really works well.”
As a skincare advocate, she began to consider creating her own line exclusively for the needs of the 50-plus. In an industry obsessed with youth, Paulette found there to be a tremendous lack of skincare products made for this market.
According to an AARP national survey, women over age 50 make a big investment of time and money on beauty and personal grooming products, spending a whopping US$ 22 billion annually, yet they still think that the beauty industry ignores them as they age.
Paulette was determined and began her search and discovered that some ingredients could be damaging to how skin looks and cause inflammation that works against the skin’s ability to heal.
Plant Power
She did not want to make more ‘anti-aging’ potions. Or use unhealthy ingredients but to offer a clean and nourishing age perfect skincare line that would strengthen mature skin. “While researching and educating myself, I came across amazing natural youth-boosting ingredients like plant-based stem cells, bioretinols, extracts, peptides, oils, and juices. They contain the antioxidants, vitamins, minerals, and nutrition that feed the skin and are vital to repair, revitalise, and restore. I found exactly what natural skincare products needed to work, especially for anti-aging,” Paulette says.
So Trupure Organics was born with the help of scientists, chemists, and multiple formulas. A 100% natural plant-based line using stem cells, bio-retinol, extracts, peptides, oils and juices.
Paulette insisted on another must: Packaging in eco-friendly glass so containers could be reused or recycled and wouldn’t leach chemicals as they can with plastic. “That was when my TruPurity promise was born. The TruPurity promise excludes ingredients like chemicals, fragrances, dyes, parabens, GMOs and phthalates,” she says.
What are the key goals? Provide continuous moisture, soothe, firm, protect, lift, strengthen, plump, smooth, and nourish with specific delivery systems.
Paulette explains her 50-plus line, “The focus isn’t to put yourself under a magnifying glass, but actually celebrate your age by focusing on healthier radiant skin. Because when skin is healthy, it naturally looks beautiful.”
Retinol is a common ingredient in skincare products because of how well it can promote collagen production. Trupure Organics No More Crepe Neck and Décolletage Cream uses a different approach through a plant-based bio-retinol. It won’t cause peeling, irritation, itching, or make skin considerably more sensitive to sunlight like standard retinol. To target crepey skin as a whole the cream contains more plant-based goodness like hyaluronic acid, acai sterols, full-spectrum cannabidiol (CBD) oil, and extracts of apple, supercritical ginger, and sugar beet.
Another customer favourite is the Lift/Sculpt Age Renewal Serum made with Sanha Inchi Seed Extract. Its small peptides are clinically proven to restructure the skin and reduce sagginess and wrinkles. Again, that is only one of the many powerful plant-based ingredients in the formula along with our concentrated serum delivery system.
This same kind of approach is used in formulating all her plant-based products for mature skin.
Source: https://trupureorganics.com
