Meet Shikha Garg, a mompreneur from Gurgaon who strongly believes that chemical-containing products are a fad and need to be eliminated as soon as possible.
She started her journey post motherhood with her first brand, Easy Feel, for newborns and babies. Products from the company are organic, cost-effective, eco-friendly, and hand-curated, earning them recognition in international markets. The brand is known for manufacturing easy and cozy baby wear and flexible carriers for babies.
Easy Feel has been on the market for five years now. Shikha feels that exploring the diverse culture that we have received since ancient history is a boon.
She then introduced her second brand of natural and completely organic beauty products, Antheia Essentials. Antheia is Greek for ‘flowers’ or ‘blossoms’.
Borrowing from Nature
India is a country with abundant knowledge of Ayurveda. Shikha asked herself, why use a chemical when natural products are available? Antheia Essentials offers products made from nature and are of premium quality. Shikha has made it a point that all her products are:
- 100% paraben-free
- 100% sulfate-free
- 100% soap-free
- 100% mineral-oil free
- No phosphates
- All-natural emulsifiers
All the ingredients used in the products are organically certified by USDA and ECOCERT. The company believes in the long-term benefit of the consumer. Biotic products are used in the long run without fear of any side effects.
According to Shikha, “If we take care of the Planet, it will take care of us!” Nature has served us with abundance so it’s our duty not to exploit it.”
Throughout the manufacturing, packaging, and post-production process, the company causes no harm to any animals or the environment and that the packaging is recyclable, too.
The products are manufactured in India as a way to support the local economy. She is very passionate about the rich and ancient heritage her country possesses and believes that it can be used to make products that are useful and valuable to people. The products have an essence of Indian Ayurveda providing an inner glow.
Antheia Essentials range of hair and skin care products is designed to cater to all types of hair and skin. They offer minimum to no side effects with replenishment.
The company offers a wide range of skincare products such as facial moisturisers, lotions, face masks, scrubs, etc.
Complete transparency
There is complete transparency for the product Shikha feels. She makes it a point that all the ingredients used are listed on the packaging.
Shikha points out, “Our products won’t make you attractive or fair. They will only help you see your beauty! Every human is lovely, with some pampering and care, you can see your most authentic self with its eternal serenity. I wanted everybody to understand the pure pleasure of applying their favourite product, getting their spirits raised by the aroma, and walking out of the door with boosted confidence! So, these products are for everyone who is into self-love, self-care, and most importantly, self-worth.
This journey has just begun. Antheia Essentials is focusing on creating versatile products, which serve unique skin and hair-related needs.
“All our products are our best work. Of course, there is always scope for advancement. With your advice and feedback, we strive to achieve perfection! We’ll keep working on eco-friendly and pocket-friendly products to make a difference – one day at a time, folks!”, says Shikha.
Shikha believes in Nature and its benefits. She reaffirms, “Beauty lies in the eyes of the beholder. This is our motto. Antheia Essentials promises better, healthy, rejuvenated, and fresh skin. There is nothing better than having a spotless face for a lifetime rather than having temporary fair skin with chemicals added to it.”
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