Sustainability has evolved from a trend to an essential practice, Upcycleluxe has positioned itself as an innovator in the Indian fashion industry. Founded by Harishita Chandra, the brand merges luxury fashion with eco-conscious values, offering a sustainable and ethical alternative to conventional luxury fashion. With a strong background in fashion and environmental sustainability, Harishita boarded on a mission to challenge the traditional fashion format by creating a brand style, ethics, and sustainability go hand in hand.
At the heart of Upcycleluxe is Harishita Chandra’s vision
It was her vision to integrate an approach to track and measure the carbon footprint of each product while ensuring that sustainability is a concrete, measurable goal. This commitment to transparency empowers consumers to make informed, eco-conscious choices. Central to Upcycleluxe’s mission is upcycling, where designers transform recycled and reclaimed materials into new garments, reducing waste and promoting a circular economy. The brand also champions ethical production by collaborating with local artisans to preserve traditional craftsmanship and ensure fair working conditions.
A revolutionary blend of science and sustainability
What sets Upcycleluxe apart from other fashion brands is their commitment to transparency and the use of science-integrated solutions to measure and reduce their environmental impact. They don’t just market themselves as eco-conscious; they provide consumers with concrete data to back it up. The brand uses advanced tools to calculate the carbon footprint of every product, allowing shoppers to make informed decisions about their purchases. This scientific approach ensures that sustainability isn’t just a catchphrase but a measurable and achievable goal within the fashion industry.
As the name suggests, upcycling is at the core of Upcycleluxe’s mission. The company collaborates with designers who craft garments from recycled, reclaimed, or surplus materials, giving new life to items that would otherwise contribute to waste. This reduces the demand for new raw materials and decreases environmental strain. The brand is committed to ethical production. All products are made in fair working conditions, ensuring that every piece of clothing is sustainable and ethically produced. Upcycleluxe also contributes to local economies while promoting heritage art forms by working with local artisans and supporting traditional craftsmanship.
Brand commitment to fast fashion
One of Upcycleluxe’s most notable contributions to sustainability is its dedication to the circular fashion model. By creating clothing that is designed to last, the brand encourages a shift away from the throwaway culture associated with fast fashion. Their high-quality, timeless pieces are intended to be worn for years, not just a single season, aligning with the idea of “buy less, choose well.” Upcycleluxe supports closed-loop recycling practices, where old products can be returned and recycled into new materials. This closed-loop system reduces waste and contributes to the longevity of the fashion cycle.
Empowering the Conscious Consumer
They don’t just focus on the products but they also seek to educate and empower consumers. Promoting conscious consumption by providing full transparency about its collections’ environmental and social impact. Their platform allows consumers to track the carbon footprint, water usage, and energy consumption of each item, fostering a deeper understanding of how individual choices affect the planet.
In an industry tarnished for its high environmental cost, Upcycleluxe stands out as an inspiration of hope, showing that luxury, style, and sustainability can go hand in hand. With their unwavering commitment to eco-conscious practices, ethical production, and consumer education, Upcycleluxe started a movement towards a more sustainable future. By making sustainability an integral part of their business model, they are setting a powerful example for other fashion brands to follow. For conscious consumers looking to make a positive impact through their wardrobe choices, Upcycleluxe values the earth and the people who live on it.
Read more: Anitha Nanda: The call of coffee
