Chennai-based Indian Terrain Fashions has partnered with Fairtrade India to launch a fashion collection with the Fairtrade label. The company has committed to source over 50 per cent of the brand’s collection through ‘sustainable supply chains over the next three years’.
Fairtrade India, a not-for-profit-organisation, is a national network for fair trade in the country and works with over two lakh artisans and farmers through more than 100 member organisations. Fairtrade works with the farming communities to connect with businesses that are committed for greater sustainability besides protecting the environment.
A Fairtrade label means environmental sustainable standards have been followed at the farms and factories that make the collection. Farmers have access to fair price for their produce, no harmful pesticides were used, prohibition of child labour among others.
The Indian Terrain Fairtrade collection is a collection of T-shirts for men and boys and would be further expanded to a larger collection of shirts, trousers. Abhishek Jani CEO, Fairtrade India said, “With the launch of their Fairtrade collection, not only is Indian Terrain demonstrating their deep commitment to the Planet but also reassuring Indian cotton farmers”.
Indian Terrain with over Rs 500 crore turnover, retails across the country through 1,000 multi-brand outlets, 400 plus large format stores, 160 exclusive brand outlets.
