Helsinki, the capital of Finland, has earned the prestigious title of the world’s most sustainable travel destination in the 2024 Global Destination Sustainability (GDS) Index. Surpassing over 100 cities, the Finnish capital has cemented its position as a global leader in eco-conscious tourism. This achievement, realised two years ahead of the city’s initial target of 2026, showcases Finland’s ongoing commitment to sustainability and responsible tourism.
Helsinki’s sustainability triumph
The GDS Index evaluates destinations on four key pillars: Destination Management, Supplier Performance, Environmental Performance, and Social Performance. Helsinki secured first place in three of these categories, reinforcing its strong dedication to sustainability. This recognition highlights not only the city’s achievements but also the broader collaborative efforts between tourism operators, local authorities, and residents.
Juhana Vartiainen, Mayor of Helsinki, expressed his pride in the city’s accomplishment: “Being named the world’s most sustainable travel destination is proof of the long-term work that has been done in Helsinki.” The mayor credited this success to the city’s focused strategy and collective approach to tourism development, which has ensured environmental and social priorities remain at the forefront.
The top 10 list in the 2024 GDS Index features other notable sustainable destinations, with Gothenburg in Sweden securing second place, Copenhagen in Denmark ranking third, and Bergen in Norway taking fourth. Helsinki’s victory reflects not just the city’s commitment to sustainable tourism but also Finland’s national dedication to environmental preservation and eco-friendly practices.
Helsinki has long been at the forefront of sustainability efforts, aiming for carbon neutrality by 2030. The city continues to invest in green infrastructure, including electrified public transport systems and expanded tram networks. These initiatives align with Finland’s broader ambition to create eco-friendly urban spaces that minimise environmental impact.
Helsinki’s achievement is expected to attract increasing numbers of eco-conscious travellers, further enhancing its global standing as a green destination. With sustainable tourism gaining momentum worldwide, the city’s forward-thinking initiatives position it as an example for other destinations to follow. Helsinki’s success serves as a reminder that sustainability is not just a goal but an ongoing journey requiring collective effort and innovation.
By leading the way in sustainable tourism, Helsinki not only benefits its local environment and community but also inspires other cities to pursue more sustainable paths. This accolade marks an important milestone in Helsinki’s journey, reinforcing its reputation as a global trailblazer in sustainable travel.
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