An Indore-based start-up in nutraceuticals, Health Veda Organics, believes in supporting the health and well-being of people. The D2C business model brings a wide range of plant-based health care solutions via online in India. The supplements are moulded to extend aid to the users or consumers to make them stay fit and active and enjoy a healthy life in the best way possible.
A road with obstacles
The e-commerce market in India has been witnessing an exponential rise in size and stature over the past ten years. Moreover, the sector has become an indivisible part of the 21-st century living with the advancement in technology and digital capabilities.
Abhishek Sharma, the founder of Health Veda Organics mentions, “The pandemic has invariably acted as a catalyst for the e-commerce industry as its adoption spurred astronomically across the country during the last couple of years.
The idea of fulfilling the nutritional needs of the human body during specific illnesses in a more convenient affordable way inspired us to move ahead and make our products available to every person to live a healthy life.”
And with this motive he laid the foundation of Health Veda Organics, a banner that encompasses a variety of preventive solutions. And now finally the brand has obtained its deserving acknowledgement for receiving up to 85% repeated customers’ orders who are being benefited enormously. The products are designed to meet peoples’ requirements with the highest quality standards that leads to a healthy life. Moreover, the brand has a consistent growth rate of 30-40% per month.
The product line
Abhishek shares, “Health Veda Organics offers more than 50+ affordable products, out of which 36 are plant-based supplements; 14 are in the beauty segment. These plant-based nutritional supplements for daily nutrition, natural healing overall wellness are readily available on their website and various e-commerce platforms like Amazon, Flipkart, Health kart, 1mg, Vegan Dukan, Netmeds and Snapdeal.”
And surprisingly the brand is currently offering its customers the best quality products that tend to cover the entire spectrum of all body types at the lowest price.
A step towards sustainability progress
Since the pandemic there has been a high flow of online purchasing. However, the digital channels generate up to 90% of the business.
“In addition to our website, we are listed on 10+ e-commerce sites. Furthermore, by being present on popular digital platforms, we can reach young audiences who are only beginning to understand the value of good health,” informs Abhishek.
Moreover, the brand is improving it’s budget for various digital platforms and will be setting up extensive ad campaigns and niche influencer marketing to educate the audience on what, when and how of supplements and mindful eating.
Abhishek adds, “Reaching likely customers with our products through social media ad campaigns on Facebook, Instagram, Google & YouTube.”
The brand’s future plan
Abhishek outlines, “We intend to focus on innovation and quick execution for rendering health solutions and guidance. With splendid year-on-year growth, Health Veda Organics has already served 1 million + happy and satisfied customers till date. About 10-15 products are still in pipeline which we are going to launch by the end of year 2022 to provide the most effective solutions for your daily nutritional needs. Our future plan is to add these coming precious years to each Indian by fulfilling the nutritional deficiencies and promoting a healthy lifestyle. And for this Health Veda Organics will leave no stone unturned to live up to it.”
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