Anaario is a sustainable clothing brand that sources organic fabric made from cotton and rose petals to create a mix of whimsical and minimalist clothing for kids.
Every collection carries a mix of handwoven embroidery and hand-blocked or digital prints to create special pieces that will last for years. With a vision to reduce the impact on the environment and offer comfortable clothing to kids, Anaario takes all the measures to minimise unwanted wastage and accepts only made-to-order requests.
As an eco-friendly brand, Anaario sources organic and Italian cotton which are created through the artisanal craftsmanship of hand-block and screen printing.
How it started
In 2020, Meenal Malhotra scoured the fashion industry and realised that there was a very small niche for sustainable kids’ clothing.
“Most brands focus their efforts on creating garments for adults, with options for kids as mostly an afterthought. I wanted to create something exclusively for kids while being open to customising garments for adults. That’s when I started Anaario.” says Meenal.
She further adds, “Fashion is not about mass-produced, low-cost garments that end up more often than not in landfills. It’s a shocking reality that we live in, where the fashion industry produces more carbon emissions than the aviation and shipping industry combined. That is not a world I want to live in, nor should anyone else have to. The planet shouldn’t have to take a hit for the sake of fashion.”
Empowered by artists, stylists, designers, and support executives Anaario has helped glorify wardrobe. The team creates unique capsule collections for girls and boys aged between 6 months to 15 years. With categories like Over the Rainbow, Marshmallow, Wanderlust, Anthropomorphic, Kaleidoscope Krush, and The Essential Separates, Anaario offers multiple choices to the clients. The prices are light on the pocket so that people from sections of society can afford it. The size chart helps in choosing the perfect fit for kids.
