Daanish Matheen stumbled into the world of hemp and Cure By Design in college where he was doing Bachelors of Hotel Management and a chef friend of his whipped up this incredible hemp raita from Uttarakhand. The experience served as a catalyst, igniting a curiosity and passion for exploring the potential of hemp as a natural remedy. Armed with a Diploma in Medicinal Cannabis & CBD Oil from UK, Daanish dove into brainstorming and researching hemp and CBD since 2019. Despite the chaos of COVID, he officially launched his venture in August 2020.
Cure By Design is a hemp and CBD company that has been transforming the Indian hemp market for the past four years. Daanish shares, “Our journey began with a vision to introduce hemp, a widely misunderstood product, to a broader audience and destigmatise its usage. The inspiration behind our innovative products came from recognising the incredible potential of hemp, a superfood in the Western world and a traditional ingredient in Ayurvedic texts. Our extensive range covers hemp nutrition, skincare, CBD and THC tinctures, balms, patches, and even a pet range which are completely natural and plant based with nutritional and health benefits.”
THE STIGMA
Overcoming the social stigma associated with hemp posed significant challenges to Cure By Design’s business growth trajectory. “The stigma surrounding cannabis has created hurdles in effectively educating consumers about the legal and beneficial aspects of hemp-based products, leading to hesitancy among potential customers. Nevertheless, we perceive these challenges as invaluable opportunities for education and enlightenment via over 275+ pop ups in Bengaluru, Mumbai, Goa, Hyderabad and Chennai. Through proactive efforts aimed at addressing and dispelling prevalent myths, our goal is to nurture a deeper understanding of the manifold benefits of hemp, thereby fostering a more receptive environment for our products,” informs Daanish.
This journey has been one of continuous learning and adaptation, and the company is steadily progressing towards its goal. With each misconception corrected, Cure By Design is not only bolstering business growth but also actively contributing to a paradigm shift in how hemp and CBD are perceived, unlocking their immense potential for holistic wellness and societal benefit.
Cure By Design’s extensive range covers hemp nutrition, skincare, CBD and THC tinctures, balms, patches, and even a pet range which are completely natural and plant based with nutritional and health benefits. Cure by Design prides itself for having the widest range of hemp products in India. You can find these products not only at the company’s store- cum- experience center in Indira Nagar, Bengaluru but also in over 100+vets and 75+ ayurvedic clinics across India and is also available online.
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