It was a coincidental journey towards skincare and wellness. Pahadi Local was inspired in unexpected places, which is exactly how ideas come to pass. Its Founder Jessica Jayne states in an interview, “I fell in love with the mountains, natural abundance, the people, and their simplicity when I was living in Shimla about ten years ago. She majored in audio engineering after studying economics, but she had no idea that she would eventually create and narrate tales of “simple luxury.” In addition to being handcrafted, Pahadi Local goods are also pure, beautiful, and sincere in the materials and the labour of love that go into each creation.
Pahadi Local narrates the tale of understated luxury. The brand’s philosophy has been its single-source origin. They only use muslin for filtering after cold-pressing their oils. The same method is used to grind and filter all of their powders, including scrubs, salt, and clay. The goal was to make the mountains as accessible and uncomplicated as possible to everyone. The first step in the process was obtaining Gutti Kernels from orchards and pressing them under close supervision. From their travels grew their knowledge about the mountains and the secrets behind the glowing pink cheeks of the locals. The goal of the brand’s source-to-bottle policy is to maintain the integrity of its Himalayan-sourced ingredients. Their entire product line is chemical-free and unformulated. The brand offers a line of cold-pressed mountain oils that are great for skin and hair and are made with apricot, peach, and walnut kernels as well as “kagzi” almonds. Their bestseller, the Himalayan apricot kernel is used to make the apricot kernel oil, which is taken from the orchards in Himachal Pradesh. Known as “Gutti Ka Tel” in the area, this multipurpose oil is made by cold pressing using traditional methods. This local remedy saved Jessica and her skin from peeling off while living in Shimla.
In addition to offering sustainable goods, Pahadi Local aims to uplift and empower the people living in the area. Establishing jobs to enable youth and women’s self-help groups in Ladakh to gather some of their raw materials. They opted against glass packaging due to cost considerations. The brand introduced Pahadi Preserve with a unique initiative: customers returning five empties to their doorstep would be rewarded with a free Gutti Ka Tel for their subsequent purchase. Participating annually in afforestation campaigns with the Himachal Pradesh Forest Department, Pahadi Preserve actively contributes to environmental conservation. The brand’s tree-planting efforts extend to various locations, including government schools, villages, fallow land, and beside railroad tracks. Emphasising acts of kindness, the initiative goes beyond product sales to engage in collection campaigns for recyclables. While recognising the importance of sustainability, the brand acknowledges its current focus on affordability and seeks to balance both aspects. Pahadi Preserve’s commitment to community engagement and environmental initiatives contributes to a positive brand image, fostering loyalty among consumers who appreciate such values.
At the heart of their mission is the commitment to bring simple, single-origin products and remedies to a broader audience. Embracing digital platforms as their primary outreach tool has significantly expanded their presence in households across the nation, transcending major metropolitan areas. The uptick in purchases from diverse regions in India stands as concrete proof of the brand’s widening reach and escalating prominence in the market. This trend underscores the brand’s resonance with a varied demographic and reflects its successful strategy in becoming a recognised and influential player in the evolving landscape of consumer preferences.
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