Cactus water; it’s true – for thousands of years, the people of the Sonoran desert (covering parts of western Arizona and southern California) have used the nopal cactus (prickly pear) for medicinal and nutritional purposes. They believed the nopal cactus was an essential element to their health and survival.
There’s nothing more ‘Arizona’ than a cactus. It turns out while we love looking at them, Arizonans might love drinking them even more. A Scottsdale entrepreneur is turning the desert dwelling prickly pear cactus into a beverage that contains just the cactus and water combined. 
“I was on a run on one of the amazing trails we have in Arizona and the prickly pear was in bloom and I thought it was amazing that this plant could grow and thrive and produce a fruit without any water in one of the harshest climates in the world,” said Tom Zummo, CEO and Founder of True Nopal Ventures LLC. “I knew there was a reason it was there.”
He did some research and learned it has a ton of benefits beyond hydration. Tom says cactus water can keep your skin healthy, aid in muscle recovery and even cure a hangover.
“The prickly pear is the only plant in the world with all 24 known betalain antioxidants,” Zummo said.
He also says it has less sugar and fewer calories than sports drinks and coconut water. Plus it has a natural strawberry kiwi taste.
“I looked to fill that gap with something healthy that tastes good, low-calorie and low-sugar,” Zummo said.
Innovator of the Cactus Water category
True Nopal Ventures LLC, the maker of the number one selling cactus water brand and innovator of the Cactus Water category, has announced its expanded distribution within Whole Foods Market. True Nopal gets its amazing benefits, such as skin rejuvenation and muscle recovery from the fruit of the prickly pear cactus. True Nopal cactus water has a refreshing fruit taste and is 100% natural. it will hydrate your body with a combination of antioxidants and electrolytes with no added sugars, no preservatives, no GMO and it’s even Vegan and Gluten-free. in other words, it’s straight from the Earth just the way it was intended to be. True nopal cactus water also has about half the calories and half the sugar as the leading brand of coconut water.
True Nopal Cactus Water is now available in 6 Whole Foods regions including the newly acquired South West and Southern Pacific regions. The brands two newest regions are the first of the Whole Foods regions to offer all 4 of the brands SKU’s, the 33.8 oz and 500ml original prickly pear cactus water as well as the much-anticipated USDA organic certified line of cactus water flavours, True Nopal Cactus Water plus pineapple and True Nopal Cactus Water plus lime.
Tom stated, “Amidst this challenging time of uncertainty throughout the world, we recognise that now, more than ever, consumers are seeking healthier better for you and better for the environment beverages.”
He then went on to say, “True Nopal is perfectly sustainable and deliciously healthy with no added sugars or sweeteners, just 20 calories per serving and only 4 grams of sugar in the original and 5 grams of sugar in the new organic flavours which are all naturally occurring from the fruit itself. True Nopal cactus water supplies electrolytes, potassium, magnesium and Betalain antioxidants.”
He further stated, “True Nopal is excited to expand our reach and ability to offer consumers our amazing cactus water in the North East, Florida, South, Pacific North West and the newly added South West and the remaining portion (Southern California) of the Southern Pacific Whole Foods Regions. True Nopal’s continued growth within Whole Foods is a great barometer of the brands performance as the company looks to further scale with a soon to be announced line extension.”
