The health-conscious population is rising around the world, expanding the horizon for businesses in the food industries. Manufacturers of organic pasta and food products have expanded their offering with health ingredients especially targeted toward children.
Organic pasta brands are keen on leveraging gluten-free, chemical, and whole grain ingredients to enhance the nutritional profile of their products. While both high-quality hard wheat and soft wheat mixtures are used, the former is losing its sheen due to its limited availability.
Companies keen on unlocking new revenue streams in the market are adopting processes that comply with organic certifications, especially in developed economies of the US. On the other hand, they are incorporating a mix of minerals such as iron, manganese, selenium, and copper, and fibre to attract kids.
Rising health awareness of populations will help propel the global valuation of the market to climb to US$ 1.1 Bn by 2029, clocking CAGR of 11% from 2019 to 2029. The market was pegged at US$ 417 million in 2019.
Brands to lean on Millennials, Kids’ diet patterns to fuel growth
Organic food manufacturers have long been targeting millennials, since they show high affinity toward healthy products. Food brands and other companies in the market are attracting consumers with sustainable farming methods and the use of organic ingredients.
Clean labelling of ingredients by brands continue to attract millennials, fuelling growth in the market. Most importantly, they are leveraging gluten-free trend to attract new customers, including parents who want to pack nutrition in the food their kids consume.
The growing popularity of ready-to-eat or serve food is a key trend bolstering the demand for pasta among children. Numerous manufacturers in organic pasta market are also combining legumes, beans, and lentils to expand their product line and gain a competitive edge over their peers.
New partnerships and Clean Labelling moves to boost market avenues
Advances in production technologies will improve the cooking of pasta, as well as their taste. For example, the use of clean-label enzymes non-stick organic spaghetti pasta more attractive to customers. Further, companies in the organic pasta market have recently been focusing on forging new partnerships with flour treatment companies to support different rebranding initiatives. This has helped them unlock new consumer values and gain a better foothold in the organic pasta market. They are also entering into new strategic partnerships with retail companies to penetrate mass markets in various parts of the developing economies.
R&D to unveil novel products
Companies in the market are keen on harnessing the potential of 3D printing to come out innovative offering. Upstream businesses are also leaning on improving the farming methods, such as by expanding agro biodiversity and adopting more renewable resources of energy. The growing awareness about these will fuel the growth of the organic pasta market.
Organic Pasta Market: Key Driving Factors and Promising Avenues
- Growing health-conscious parents to fuel demand for organic pasta for their kids
- Growing popularity of organic farming methods to boost the prospects in the market
- Investments in expanding distribution and sales channels by organic pasta brands to bolster growth
Organic Pasta Market: Key Players
- TreeHouse Foods Inc.
- Seggiano
- Pastificio Felicetti S.p.a.
- MXO Global, Inc.
- Ebro Foods Inc.
- Dakota Growers Pasta Co.
- Barilla Group
Now an Indian brand introduces organic Pasta, Vermicelli and Peanut Butter!
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